资源描述：
《The cultural differences between English and Chinese brands 文化差异中的商标翻译》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、TheculturaldifferencesbetweenEnglishandChinesebrands【Abstract】Abrandisshownbyaname,aword,asign,asymbol,adesignora combinationofthem.Itisintendedtoidentifytheproductsorservicesofonesellerorgroupofsellersandtodifferentiatethemfromthoseofcompetitors.Brand-namingitselfrepresentsastra
2、tegicallyimportantissueandmaydeterminethesuccessorfailureofaproduct.Agoodbrandnamecanalsosavemillionsofdollarsovertheproduct'slifebecauseitcarriesitsownmeaning,describestheproduct'sadvantages,anddifferentiatestheproductsignificantlyfromitscompetitors.Byreadingthebrandnames,itisea
3、sytotelltheproductsfromonetotheotherandtoknowthecharactersofproducts.Forthegoodbrandhasthefunctionsofdistinguishing,providinginformationofproductsandbeingsymbolofcredit,thegoodbrandhasagoodadvertisementfortheproductandhelptotakeinalargermarket. Withtheglobalizationofworldeconomy,
4、especiallywithChina’sentryintotheWorldTradeOrganization,moreandmorepeopleinChinahaverealizedtheimportanceofgoodbrandnamesandinternationalbrandnamesinpromotingsalesandcultivatingmarkets.Itisthereforenotonlynecessarybutalsourgenttostudyonbrandnamesandthebrandtranslationupgradetoane
5、wlevel.Themainobstacleofbrandtranslationisthedifferentcultures.Theculturaldifferencesarerepresentedbytheformsoflanguage.Duetothefactthatbrandsaremainlydescribedbylanguage,therearesomedifficultiesinthebrandtranslation.Then,inthispaper,apartfromsomegeneralknowledgeaboutbrands,thecu
6、lturaldifferencesbetweenEnglishandChinesebrandsareshownandsomemistranslationsaregiven.Whatismore,inordertoavoidtheculturalconflictsintranslation,somecommonskills(includingTransliteration, SemanticTranslationandTrans-semanticTranslation)andsomecreativeskills(EffectivenessTranslati
7、on,CharacterTranslation,ApproximationTranslationandEleganceTranslation)areprovided.Andattheendofthepaper,somegeneralprinciplesofbrandtranslationaregivenforagoodbrandtranslation.【KeyWords】brands; culturedifferences; translation; skills 【摘要】商标是商品和商业服务的标记．它是指商品生产者、经营者、服务提供者为了使自己生产、销
8、售的商品或提供的服务,在市场上与其他商品或服务相区别而使用的一种标记。这种标记一
