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1、姓名:考号:单位:密封线烟草行业职业技能鉴定中级卷烟商品营销员技能鉴定模拟试卷三及答案1．考试时间：120分钟。2.请首先按要求在试卷的标封处填写您的姓名、考号和所在单位的名称。3.请仔细阅读各种题目的回答要求，在规定的位置填写您的答案。4.不要在试卷上乱写乱画，不要在标封区填写无关内容。5．书面完成，计算题可使用计算工具，满分100分。第一部分第二部分第三部分总分总分人得分得 分评分人一.市场调查与市场预测（满分30分）第一题：市场调查（15分）K省正在销售的高档卷烟主要有A厂的A牌卷烟和B厂的B牌卷烟两种，2000年－2004年通过资料调查法调查
2、了这两种卷烟在K省的年销售量、价格、市场占有率情况，并根据调查数据绘成了以下三张图，请根据这三张图对A牌卷烟和B牌卷烟的销量、价格、市场占有率作出分项定性分析。图一：说明上部线条是K省总销量，下部带菱点线条是A牌销量；带方点线条是B牌销量。theDepartmentduringavisittothecamp,afewshellsofexplosionswereheardinthedistance.BacktoHeadquarters,ZhuXistaffwasinformedbytheDepartmenttostrengthenalert,watch
3、,placetorest,fornightoperations.Near9o'clock,attacktheelveshaveontheformationofZhongJiaDUNencirclement.Southeastcornerofsuddenintensemachinegunfirewereheard,energizesentaplatoonofShaoandattackedtheenemy,fightingmorehotly,gunfirewastightforawhile. Troopsweretheshockseemedabitou
4、tthechainofcommand.OffensiveZhongJiaDUNelves,planescoveredintheair,riverpatrolboats,withthe,toheavilyguardthewaytothevillageofonlyaccess--astonebridgeandapath.Underheavyfireagainsttheenemytroopshasbeendisrupted,ZhuXihimselfDespiterepeatedorganizingdeathsquadsunderthe,butterrain
5、unfavorable,enemyfireistoostrong,paidaveryhighcasualtiesandtremendouspoweragain,andfinallyfailed.SecondheadofmissionandDeputyCommanderWangHesongremnantskilloneandfiveFanChunsheng,headofratesofHadesandsurvive. QiuAcaiCommanderZhuXiinlocalfarmersriskingdeathsave,Lingbintoswimacr
6、osstheriverandescapedalone,YuhangisincourttheheadquartersreportofJiangsuZhongJiaDUNbloodysituation.ZhuXiorganizedforcestobreakthroughatthesametime,WenYongzhiinstructedtoratetheDepartmentstaffretreat.Butundertheenemy'sarmyarrives,thistinyplacewherewithdrawal?yellowaroundthericef
7、ields,andeverywhereisthedevil,mulberryhasnowheretohideintheWoodsinthefall.Indesperation,temperatureafewpeoplefromtheDepartmenttothelocalpeople,andHouseofarichfamily.OfficerXieChengji,seethelivingroomhangsaplaque,afterhiding试卷编号：2010TL003-9-2010年8月25日姓名:考号:单位:密封线图二图三theDepartmen
8、tduringavisittothecamp,afewshellsofexplosionswereheard
