重型机械行业发展战略研究——以中信重机公司为例

《重型机械行业发展战略研究——以中信重机公司为例》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、摘要SubjectAStudyOfTheStrategicDevelopmentOfHeavyMachineryIndustryACaseStudyOfTheCITICHeavyMachineryCO.LTD.SpecialtyEnterpriseManagementNameYangMeiSupervisorGaoBaiNingABSTRACTWiththerapiddevelopmentofChinesenationaleconomy,Chineseheavy machineryindustry

2、facesgoodopportunitiesfordevelopment.Inthispaperwith usingtheindustryfivecompetitiveforcestoanalysisthestatusofindustrytheheavy machinerydevelopmentstrategyisresearched.Itdiscussedtheheavymachinery industrydevelopmentstrategiesandpromotingtheideas.And

3、onthesebasis,byusing anenterprisedevelopmentstrategyfortheanalysisoftheframework,andthe integrationoftheoreticalthinkinginthestrategicplanningmodeltheCITICHeavy MachineryCO.LTD.'sstrategyofdevelopmentissuesarediscussedinthisarticle.The integrationofth

4、eoreticalthinkinginthestrategicplanningmodelthatistosay, combingwithkeyelementofsuccessfulindustriesandtheadvantagesoftheirown, andfullanalysisofboththebusinesssectortotheopportunitiesandthreats,while givingfullanalysisoftheenterprisesownedbytheresour

5、cesandcapacity,the strategicdevelopmentissuesofCITICHeavyMachineryCO.LTD.whichismetthe businessadvantagesandfeasiblearediscussed.Firstly,theresearchbasesonthein- depthinvestigationoftheexterioraninteriorcircumstance.Theproblemswhicharein industrycondi

6、tionscompetitorsarefound.Secondly,thesuperiorityandinferior positionofcompanyareanalyzedbySWOT.Thedistributionofcompany’soperations isanalyzedbyBCGmatrix.Meanwhilethetypeofeachoneisconfirmed.Andthe developmentobjectiveisinstitutedbasedonthecorrelative

7、theories,suchasstrategy management,humanresourcesmanagementandcorporationculture.Theoverallcost leadershipstrategyanddifferentiationstrategyhavebeenconfirmedtoenforcethe corporationmanagementandoptimizetheresourcecollocation.Accordingtothe actualsitua

8、tiontotakeatechnologyleadershipstrategythedevelopmentbottleneck whichweretroubledcompanymanyyears,hasbeenfoundout,thatistoupgrade CoreCompetenceofcompany.TheinnovativeCITIC’sstrategyofdevelopmentII摘要modelwhichbasedontheupgradingcompetencearepr