保利地产发展战略分析

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1、CONTENTS1.Introduction················································································································11.1BackgroundandPurpose····················································································11.2ContentsandMeth

2、ods·························································································11.3IdeasandFrameworks························································································22.SummaryofStrategicBusinessManagementTheory··············

3、···························32.1MeaningofCorporateStrategy···········································································32.2CharacteristicsofCorporateStrategy·································································32.3LevelofCorporateStrate

4、gy················································································42.4StrategicManagementProcess···········································································62.5DevelopmentandSchoolofStrategyTheory··································

5、···················82.5.1EarlyStrategicIdeas·····················································································82.5.2TraditionalStrategyTheory··········································································92.5.3CompetitiveStrategyTh

6、eory········································································102.6CommonStrategicAnalysisTools······································································112.6.1PESTAnalysisModel··························································

7、·························112.6.2Porter'sFiveForcesModel···········································································132.6.3EFEMatrixandIFEMatrix··········································································142.6.4SWOTAnalysis··········

8、··················································································143.ExternalEnvironmentAnalysisofPolyRealEstate············································