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1、AbstractTheglobalizationofmarketsisafreneticpace,cannotstop.Chinahasnotonlythelocalmarket,ithasbecomeanimportantpartoftheglobalmarketforChineseenterprises,thefightisnotanoptionbutanecessity.Tosurvive,grow,outofthecountryhasbecomethedreamofthegrowthofentrepreneursinChina.Enterprisestoexploreo
2、verseasmarketsisasystemofoverallstrategicthinking,itisbasedonanalysisofenterprisesastheexternalenvironment,industryconditionsand,basedoninternalconditions,inordertosurviveinthemarketcompetitionanddevelopmenttomaketheoverall,long-termplanningorprogram.Itpointedoutthebusinessinacompetitiveenvi
3、ronmentofthestrategicfocusandstrategicpositioning.Globalhomeapplianceindustryisahighlycompetitiveindustry,appliancemanufacturerstopursueeconomiesofscale,expandingthescaletoreduceproductioncosts,withtheacceleratedprocessofglobaleconomicintegration,thecompetitiveapplianceindustrytograduallybre
4、aktheboundariesbetweennations,largehouseholdappliancesmanufacturersglobalstrategicplantoproduceandmarket,competitionamonghomeappliancebusinesshasbeeninthepastcompetitionbetweendomesticenterprisesevolveintoacontestbetweenmultinationalcorporations,internationalassetswithinthehouseholdappliance
5、sindustry,acceleratingthepaceofrestructuring.Theworld'sapplianceindustrydevelopmentandgrowthprocessofmultinationalcompaniesthat,basedontheinternationaldevelopmentoftheglobalmarketistheonlywaytobusinessgrowth.Inthispaper,literatureandlogicanalysisofCHoverseasexpansionstrategythecompanyisanaly
6、zedandmadenoteoftherelevantimprovementmeasures.CH-knowncompaniesasdomesticcompanies,theearliertosetfootonaninternationaljourney,therearesuccessesandlessonslearned.Thisarticleattemptstoentertheinternationalmarketbasedonthetheory,largenumberofcompaniestocollectandanalyzedataonCHintheCHcompanyo
7、nthisbasistodevelopoverseasmarketstrategyandoverallstrategicthinkingtocomparesystematicandcomprehensiveanalysisanddiscussion,CHminingcompanyoverseasmarketexpansionstrategiesthatmatchwiththeoverallIIstrategicthinkingproblems,andmadesomecorrectionsst
