punandthetranslationofpunsinenglishadvertisements论英语广告语中的双关

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1、PunandtheTranslationofPunsinEnglishAdvertisements论英语广告语中的双关语及双关语的翻译Abstract：Punisoneofthemostcommonrhetoricaldevicesusedinadvertisement.Thetranslationofpunsisdifficultbecauseofthedoublemeanings,andthetranslationofpunsinadvertisementsisevenmoredifficultbecauseonemustkeepboththedoublemeaningsofap

2、unandthestyleoftheadvertisementinmind.ThispaperisaboutthetechniquesofpunningandthetranslationofpunsinEnglishadvertisements.Itexpressesthetechniqueofpunbythewaysofhomophonicpun,homographicpunandidiompun.KeyWords:advertisinglanguage;pun;translation摘要：双关语是广告中使用最常见的一种修辞手段。由于双关语的双重含义，因此翻译起来比较困难，在广告中

3、双关语的翻译甚至更加困难，因为你必须保持一个双关语的双重含义及广告语本身的风格。本论文论述的是关于英语广告语中的双关语及双关语翻译的技巧。它表达了谐音双关语、语义双关语和习语双关语使用的技巧方法。关键词：广告语，双关语，翻译ContentsAbstractIntroduction1.ThePunsinEnglishAdvertisements1.1HomophonicPun1.2HomographicPun1.3IdiomaticPun2.TranslationsofPunsinEnglishAdvertisements2.1Theconjuncttranslation2.2Repl

4、enishmentTranslation2.3TransliterationConclusionBibliographyIntroductionPunisderivedfromtheLatinword”paronomazein’’，meaning“callbyadifferentname’’.Nowpunisdefinedas“thehumoroususeofaword，orofwordswhichareformedorsoundedalikebuthaveadifferentmeanings.’’Punhasthreeimportantelements:doublecontext,

5、hingeandtrigger.Generallypuncanbeclassifiedintothreetypes:Antalaclasis，paronomasiaandhomophonicpun.Therhetoricalofpunisacommonskill，increatingadvertisement.Whatisadvertising?Advertisingisthenon-personalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts，servicesori

6、deabyidentifiedsponsorsthroughthevariousmedia.Whetheritisgoodsadvertisementorpublicserviceadvertisement，thecreationoftheadvertisementisacomprehensiveart.Theskillsneededinthisartaremorethanotherformsofwriting.Theusingofprecisionandappropriateinadvertisingliterarylanguagewillmaketheinfluenceofadv

7、ertisinglanguagefarbeyondtheadvertisementitself.Thereforeitisusedintheadvertisementwithalargeamount.1.ThePunsinEnglishAdvertisementsTherearemanykindsofpunsexistinEnglishadvertisements.Inthispaper,threemainlytypesofthemaretalked:ho