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ID:28392785
大小:903.26 KB
页数:46页
时间:2018-12-09
《电子元器件行业销售渠道管理模式分析》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、-华中科技大学硕士学位论文AbstractThispaperfocusesontheproblemofhowtoselectasuitablemarketingchannelmodeforelectroniccomponentindustry.TheSWOTanalysisandmarketingtheoryarethebasicmethodsofthispaper.First,thedefinitionandmanagementtheoryonmarketingchannelofelectroniccomponentindu
2、stryisintroduced.Andthenthispapersummarizestheconditionofcurrentmarketingchannelinelectroniccomponentindustrybriefly.Secondly,thispaperdiscussesthedifferencebetweenmarketingchannelmodeandintroducesthemarketingchannelmodewhichadoptedinChinabyinternationalmanufacturer
3、.Thirdly,theindustrialanalysisoftheindigenouselectroniccomponentindustryisgiveninSWOTmethod.Finally,basedontheanalysisofmarketingchannelmodeofHolteksemiconductorinc,thispapersetupareferencetotheproposedbusinessmodelandoptions.Electroniccomponentsisthefoundationandso
4、ulofallthe3C(consumer、communication、computer)products,sothe3Cindustryispromotedandrestrictedbythedevelopmentofelectronicindustryatonetime.TheelectroniccomponentsandthecorrelativedistributingindustrybecometheconcernpartinNationalEconomyalongwiththefastgrowthanddevelo
5、pmentof3Cindustry.AlthoughdevelopingveryfastbecauseofChinesegovernment’ssupportinginrecentyears,theindigenouselectroniccomponentmanufacturerhasmuchdifferencefrominternationalmanufacturer.Oversimplifiedmarketingchannelmodebecamethechokepoint.Themarketingchannelmanage
6、mentexperienceofinternationalelectroniccomponentmanufacturerisveryusefultodomesticmanufacturerwhichisdevelopingnow.Ontheendofthepaper,discussionabouthowlocalmanufacturerlearnandimproveintheirchannelmanagementisextended.Ourlocalmanufacturercanlearnmorechannelmanageme
7、ntexperienceintherealbusinesssituationfromthisarticle,andtheycancreateaspecialwaytodotheirownchannelmanagementbyusingthedevelopedexperienceflexiblybaseontheirowninsideandoutsideenvironments.KeyWords:ElectronicComponentChannelManagementmodeMarketingchannelII------华中科
8、技大学硕士学位论文目录摘要...............................................................................................................IAbstract.....
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