华为手机广告策划文案

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1、为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划华为手机广告策划文案　　华　　为　　智　　能　　手　　机　　广　　告　　策　　划　　书　　姓名：付博　　班级：市场营销10-1　　学号：　　手机：　　前言·························································································3目的-通过该培训员工可对保安行业有初步了解，并感受到安保行业的发展的巨大潜力，可提升其的专业水平，并

2、确保其在这个行业的安全感。为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划　　一、市场分析···········································································3　　1.营销环境分析·································································32产品分析·······································

3、···································33消费者分析·······································································44竞争对手分析···································································4目的-通过该培训员工可对保安行业有初步了解，并感受到安保行业的发展的巨大潜力，可提升其的专业水平，并确保其在这个行业的安全感。为了适应公司新战略的发展，保障停车场安保新

4、项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划　　二、广告目标市场····································································62广告诉求对象···································································63广告创意··········································································6　　三、

5、广告计划···········································································71广告目标··········································································72广告媒体策略···································································73广告费用预算·······························

6、···································8目的-通过该培训员工可对保安行业有初步了解，并感受到安保行业的发展的巨大潜力，可提升其的专业水平，并确保其在这个行业的安全感。为了适应公司新战略的发展，保障停车场安保新项目的正常、顺利开展，特制定安保从业人员的业务技能及个人素质的培训计划　　四、广告效果预测和监控··························································91广告效果预测·······································

7、····························92广告监控··········································································9　　附录：智能手机之市场调查问卷　　前言　　手机最早是美国科技巨头摩托罗拉公司发明的。移动电话，通常称为手机，早期又有大哥大的俗称，是可以在较广范围内使用的便携式电话终端。目前已发展至4G时代。目前，中国手机市场出货量持续增长，市场在不断扩大的同时，多种多样的手机品牌也在中国应运而生，目前国内手机销售排名中，三星排第一，市场份

8、额为%，华为排第二，市场份额为%，中兴和酷派分列三、四位，市场份额分别为%和%。华为手机要想在中国市场继续扩大份额，需制定合理的广告策略。　　一、市场分析目的-通过该培训员工可对