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1、HR发展论坛举动Basedonthinkingthingscharacterizationactivitiesarederivedfromaccumulateddailyandsocialinteraction,theseaccumulatedbyaccumulatedintotheheartsofthepeopleafteraconsiderableperiodoftimeistheinfinitive,schema,symbol.Therefore,whenpeoplecomeintocontactwithobjects,andwhentheyn
2、eedtounderstandandunderstsndobjects,people，sthinkingisoftencharacterizedbythoseimplicitformulas,schemataandsymbolsontheirimplicitpsychology.InfrontofthebrandtocharacterizetheprocessofthinkingisthemasterTroutsaid"thosealreadyexistfromthenewtogether"thisisprobablythedeepstructure
3、ofPubrandawarenessmonthShenzhen,thesunshine,beesdance・Consciousnessisthekeytopromotingenergysavingandconsumptionreduction.Theyattheorganizationofenergysavingideasandknowledgepublicityandeducation,todevelopspecificmeasuresforenergy-savingemissionreductiontargets,thebasicsystem,c
4、arryoutenergy-savingsma.11story,mysideoftheenergysavingexamplecollectionactivities,letthefestivalexperiencemarketingisa1998AmericanstrategyhorizonLLPcompany，stwofoundersBjosephpineIIandJamesHgilmoreproposed.Theirdefinitionofexperientialmarketingis:"fromtheconsumer'ssenses,emoti
5、ons,thinking,action,andrelatedfiveaspectsofredefined,designmarket!ngideas・〃・"Theybelievethatconsumerspendingisbothrationslandemotional,consumersbeforeconsumption,consumptionandconsumptionexperience,isthekeytostudyconsumerbehaviorandcorporatebrandmanagement.Whyisexperientialmark
6、etingspreadingsoquicklyinourcountry?ThisisrelatedtothetrendofconsumptionexperienceinChina,butnotaccidentaLThereasonsaresummarizedasfollows:1.,theprogressofmaterialcivilizationandtheimprovementofconsumers，livingstandardsWiththeprogressofmaterialcivilization,people，slivingstandar
7、dsandconsumerdemandarealsoescalating・Intheagriculturalsociety,peoplearepursuingthebasicmeetthefoodandclothing;intheindustrialsociety,thestandardoflivingismeasuredbythematerialquantityofproducts;inthepostindustrialsociety,peoplearemoreconcernedaboutthequalityoflife,caresatisfact
8、ionintheirmentalandspiritua1.Experiencecanbesaidtorepr
