z（中国）公司火电厂dcs产品市场营销策略分析

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1、万方数据华北电力大学硕士学位论文AbstractWiththerapiddevelopmentofpowerindustry,powerplantgrowingdemandforDCSproducts，industrialproductsmarketingandconsumermarketingisdifferent，however,isbasedontheB2Bbigcustomermarketing，industrialmarketinghasitssinglemarketcustomers，largemarketshare，etc．WithDCSmanufact

2、urersathomeandabroadofthefiercecompetitionindomesticthermalpowermarket，powerplantDCSmarketingstrategyalsochanged，andbecomeanewresearchtarget，fromthetraditional”buyproducts”tobuy”services“，inthemarketingpractice，notonlyhaspracticaloperability,andcanguaranteethegrowthofthemarketbusiness．T

3、hisarticlefirsthascarriedonthereviewandanalysisofmarketingtheory,involvingmarketingtheory,economicstheory,industrialgoodsmarketingtheory,mainlyintroducestheprocessionofbigcustomermarketing,servicemarketing,technicalconnotation，whichlaidatheoreticalfoundationforlateranalysis．Then，basedon

4、theZ(China)companyasanexample，thepowerplantDCStoZ(China)companyproductmarketisanalyzed，andputforwardtheproblemsinmarketing，thisprovidesarichlaterinformation，andpointedouttheresearchobjectofthisarticle．AgainisZ(China)company’Smarketmacroenvironmentandmicroenvironmentanalysis，PESTanalysis

5、andSWOTanalysis，SWOTmatrix．Finally，Z(China)companyinthecoal—firedpowerplantDCSproductsmarketingstrategyand4Pstrategy．Thispaperarguesthatunderthecurrentinternalandexternalmarketenvironmentchanges，thecompany'smarketingstrategywhenpowerplantDCSproductsimprovedtechnologyasthecore，changeprod

6、uctsalesforsales，serviceproliferationisgivenprioritytowithsolutionmarketing，basedonthemixedmarketingmodelofmarketingstrategy．ThisarticlethroughtoZ(China)companyDCSproductthermalpowermarketinganalysis，proposedtheZ(China)companypowerplantDCSproductmarketingstrategy．Tostrengthenthetechnica

7、lserviceasthecoreofmarketingstrategy,technologyoforientedservicemarketingorganizationadjustment，bymeansoftechnicalservicesimprovethesalesChannals，productinnovationandtechnologyastheforerunner,Cantechnologyfordevelopedmarkets．Therefore，thisarticleresearchhasstrongtheoreticalandp