湖南广电集团(公司)核心竞争力培育-研究

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1、中南大学硕+学位论文ABSTRACTSincethe90soflastcentury,thecompetitionstrategicanalysisandcorecompetencestudyhavealwaysbeenthekeysubjectinthemodernenterprisemanagementStUdyfield，whichcontributedtotheemergenceofvoluminousthesisfocusedonindustry—manufacturing—patternenterpri

2、seinchinaSincethelatesttenyears，thebroadcastingandtelevisionindustryinchinahasachievedrapidprogress，amongwhichaccountsforthestrongrise—upandcontinuousbrilliantresultsofHunanGoldenEagleBroadcastingSystemamongnuminousprovincialtelevisionsmtionswhichattractsstudy

3、tocommencefromvariousperspectivessuchasculturology,journalism，communicationstudiesHowever,ingeneral，itisintheinitialstagetostudythebroadcastingandtelevisionindustryandvariousintra-fieldmediagroupsinchinafromthestrategicmanagementperspectivebycorecompetenceThet

4、hesisaimstosummarizethecorecompetencefactorsthatsupportstheresultsofHunanGoldenEagleBroadcastingSystemandthemeasuresthatHunanGoldenEagleBroadcastingSystemshouldtaketocontinuecultivatingandstrengtheningitsowncorecompetencebycommencingfromthecompetenceperspectiv

5、eandconductinganalysisbreakdownonthemoatsuccessfulbroadcastingandtelevisionmediagroup-HunanGoldenEagleBroadcastingSystemThestudythoughtofthethesisisasfollows：Extractthebasiccompetenceframeworkthatisnecessaryforthesuccessofthebroadcastingandtelevisionindustryon

6、thebasisoftheforeignanddomesticcorecompetencetheoryandpractice；IdentifythecorecompetencefactorsthatsupportbrilliantresultsoftheHunanGoldenEagleBroadcastingSystembycomparingHunanGoldenEagleBroadcastingSystemwiththerelevantcompetitors；MakepointedadviseonhowHunan

7、GoldenEagleBroadcastingSystemcultivates，strengthensandupgradesthecorecompetencebasedontheanalysisoftheindustryprospectandcompetitionⅡtndinfuture中南大学硕十学位论文Commencthgfromthecompetitioncharacteristic，combiningtheQualitativeandquantitativeapproachandstudyingthemaj

8、orsatellitetelevisionstationsinthecountrybycomparison，thethesisdiscoverthatthecorecompetenceofHunanGoldenEagleBroadcastingconcentratesonthefouraspects，namelythebrandmarketingabilit