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1、上海师范大学学位论文英文摘要AbstractWiththeimprovementofpeople’Slivingstandard，variouskindsoffashionbrandshavebeenafocusofattention．Fashion，asanessentialpartofculturalindustry,reflectsdifferentunderstandingandinterpretationofaesthetics，arts，thinkingmodesandlanguagehabitsindifferentc

2、ountries．Therefore，howtopopularizewesternfashionbrandsinChinaandboostcross-culturalcommunicationthroughtranslationisatopicworthstudying．Thisthesisfocusesonthetranslationofbrandpromotiontextsandclothestexts．Languageofthesetextsisnotonlytypicallyliteratureandprofessional

3、，butitisalsocharacterizedbysomeadsfeatures．Asameanstopromotebrand，thesetextsaretargetedatfulfillmentofexpectedcommercialvalue．Theirfinalgoalistomaximizereaders’acceptanceoftexts，andreaders’feelingsaboutthesetextsarethemaincriteriaoftranslation．Amongahundredschoolsoftra

4、nslationtheories，ReceptionAestheticsTheoryistheonethatfocusesonreaders’acceptanceofworks．Givingprioritytoreadersandtexts，ReceptionAestheticsTheorystudiesthecomplexrelationamongoriginalauthor,works，translatorandreader．Therefore，ReceptionAestheticsTheoryplaysaguidingrole

5、intranslationoffashiontexts．Basedonthisground，thisthesisadoptsintegralmethodoftheoryandconcreteexamples．Ittakesexamplesfrombrandpromotionandclothesof‘‘Ikea'’，‘‘Patek’’，‘‘PatriziaPepe’’，‘‘Doir’’，‘‘Givenchy’’，andanalyzesproperIII上海师范大学学位论文英文摘要translationstrategies，withre

6、adersbeingthecenter．ChapterOneisanintroduction．Itgivesadetailedillustrationofstudybackground，aimsandsignificance．ChapterTwoisliteraturereview．ItisconcernedwiththedevelopmentofReceptionAestheticsTheoryandbasicopinionsofHansRobertJaussandWolfgangIserwhoarethetworepresent

7、ativesofthetheory．InChapterThree，anattemptismadetogeneralizelanguagefeaturesoffashiontextsSOthatfurthertranslationstrategiesCanbeputupwithaccordingly．InChapterFour，someconsiderationisgiventotranslationstrategiesandmethodsundertheguidanceofReceptionAestheticsTheory．Chap

8、terFivelistssometypicaltranslationmistakesinpractice，whichserveascautionsforlatertranslators．InChapterSix，theroleoftr