瑞贝卡的品牌视觉形象设计分析

《瑞贝卡的品牌视觉形象设计分析》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、AbstractRebeccaisahigh-endbrandinthewigindustry，withhighvisibilityandinfluenceintheworld．Fewyearsago，ItwascommittedtothedevelopmentoftheintemationalmarketwhichincludingEurope，NorthAmerica，Africa．ItsproductsarealsoSoughtafterbythefashioncelebrities．MichelleObama，thefistladyoftheUnitedState

2、sisalsotheloyalfanofRebecca．Becausetheinfluenceofthefinancialcrisisandwiththerapiddevelopmentofthedomesticeconomy,inrecentyears，RebeccaisgoingtodevelopeinChina．Asacompanywithnearly20years’internationalexperience，Rebeccaoccupiedthedomesticmarketrapidlywithabsoluteadvantages．Fromtheprofessi

3、onalperspect．iveofvisualcommunicationdesign，thisarticledeeplystudiedRebecca’Sbrandculture，brandbuilding，visualidentityandmanyotherelements，whichshowsthatthesuccessofRebeccahascloserelationshipwiththevisualimageestablishedbyitself．ThereasonofinterpretationRebeccaistolookforaneffectivewayfo

4、rlocalbrandstoimprovebusinesscompetitivenesswiththeaidofbrandvisualidentitystrengthening．AlsotoUtilizeandintegratevariousvisualelementsforpropagation，fullydisplaytheuniquebrandpersonality，tostrengthentheimpressionintheconsumers’mind，whichcanwintheloyaltyoftheconsumersidentityandtoestablis

5、hlong—term，stableloyalty,andultimatelywinthemarket．IthasthepositivesignificanceontheimprovementofChina’Shome—grownbrandscompetitivenessbyresearchingandexploringthenewdevelopmentdirectionofChineseindependentbrandvisualdesign，buildinglocalbrandswiththeexcellentChineseculture，enhancingnation

6、alpersonality，innovatingdesigntowalkoutadevelopmentroadwithChinesecharacteristics．Keyword：Rebecca；Brand；VisualidentityIl目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IAbstract⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯II1绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．1．1社会背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

7、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．1．2品牌视觉形象的产生背景⋯⋯k⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．2研究意义和目的⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．51．2．1研究意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯51．2．2研究目的⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯51．3研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．61．4创新点⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．62瑞贝卡品牌策略与发展路径剖析⋯⋯⋯