江森公司智能建筑系统竞争战略分析

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1、四、社会人文环境⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯”23第四节行业竞争环境分析⋯⋯⋯⋯⋯⋯·⋯⋯⋯⋯⋯⋯⋯⋯⋯··24一、现有厂商之间的竞争⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·24二、新加入者的威胁⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一27三、客户的议价能力⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·27四、供应商的议价能力⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·28五、替代品或服务的威胁⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·28六、竞争结构分析小结⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

2、⋯⋯·28第五节江森公司内外部环境分析⋯⋯·一、江森公司外部环境因素分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·29二、江森公司内部环境因素分析⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·30第四章江森公司竞争战略分析与选择⋯⋯第一节江森公司SWOT竞争分析⋯⋯⋯”第二节江森公司竞争战略评估⋯⋯⋯·······34⋯⋯⋯⋯⋯⋯3437一、适用性准则⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·38二、可行性原则⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯”39第五章江森公司竞争战略实施方案第一节差异化竞争战略要点OO00414

3、1一、产品的差异化⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯”4l二、服务的差异化⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯42三、品牌差异化⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·43第二节竞争战略实施若干建议45～、积极推动人才战略⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·45二、营销渠道建设⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯-47三、完善财务管理⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·47第六章研究主要结论参考文献后记495051ContentsChapter1Backgro

4、und········⋯⋯⋯·····················⋯·⋯⋯⋯························1Section1Researchbackgroundandobjectives⋯⋯⋯⋯⋯⋯⋯⋯⋯··Section2ResearchSUbjectandAnalysisflame⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯··3Chapter2Theoriesreviewofcompetitivestrategy·························⋯5Section1Evolutionofst

5、rategicmanagementandlevelofstrategyr⋯⋯⋯⋯⋯⋯5Section2Methodsofmakingcompetitivestrategy⋯⋯⋯·⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·7Section3Analysistoolsofcompetitivestrategy⋯⋯··⋯⋯⋯⋯⋯⋯⋯⋯··llChapter3EnvironmentalanalysisofJohnsoncompanyOggO00000000000015Section1IntroductionofJohnsonandIntellige

6、ntBuildingsystem⋯⋯⋯⋯⋯15Section2PresentsituationofIntelligentBuildingindustry⋯⋯··Section3PESTanalysisofmacroscopicalenvironmentSection4Analysisofcompetitionstructure··18Section5Analysisofonexternal／internalEnvironmentofJohnson⋯⋯⋯⋯··29Chapter4Analysisandselectionofc

7、ompetitivestrategy···············34Section1SWOTAnalysisofJohnsonControls⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯34Section2EvaluationofcompetitivestrategyinJohnsonContmls·37Chapter5Implementationofcompetitivestrategy。·························41Section1Keypointsofdifferentiatingstrategy⋯⋯⋯⋯

8、⋯⋯⋯⋯⋯”41Section2Suggestionsonimplementationofdifferentiatingstrategy⋯⋯⋯⋯·45Chapter6MainConclusions······················································