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《基于兴趣图谱的社会化电子商务社区发现分析-(5661)》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、K-means算法，对样本集中的用户兴趣社区进行了发现。研究结果表明在社会化电子商务模式中，用户的兴趣得到了准确地表达，同时依托于兴趣形成的不同网络社区的界限也较为明显。最后依据本研究结果，分别针对商家和平台提出了相应的对策建议。本文创新点：其一，从社区发现切入，研究社会媒体对于电子商务模式的影响，并利用相关数据挖掘的算法加以改进，构建基于相同兴趣的图谱，基于此兴趣图谱发现消费者的社区网络，以便于电商和平台能够很好的利用消费者兴趣以及相互之间的社交关系来实现客户关系的维护和价值的增值，同时也有利于消费者在进行网络购物时获取更为准确的信息。其
2、二，选用开源的R和Gephi作为研究的工具，利用java开发爬虫程序从社会媒体中抓取数据，实现了计算机应用与管理知识的相互融合。关键词：社会媒体，数据挖掘，社会化电子商务，社区发现，兴趣图谱IIIARESEARCHONSOCIALE-COMMERCECOMMUNITYDETECTIONBASEDONINTERESTGRAPHSABSTRACTTheemergenceofthesocialmediawhichisbasedonweb2.0technology,haschangedthepeople'swayoflifetremendously
3、,whiletheimpactonthetraditionale-commercecannotbeignored.AlargenumberofsocialmediacontentgeneratedbyUGC,trulyreflectstheideaofauserinreallifeandinterpersonalnetworks,sothatpeopleonlineandofflinelifelivingclosetogether,ithasbecomeaglobalInternetbusinessmodelofThirdWave.More
4、andmoree-commerceenterprisesmakesocialmediaasitsmainchanneltoachievemarketinggoals.Socialmediawillbetheelectricitysupplierproductpromotion,maintainingcustomerloyaltyandachieveanimportantchannelofvalueadded.Thisemerginge-commercemodeliscalledsocialcommerce,sociale-commercei
5、npracticetocarryoutmarketingrelationshipsfullyconsideredthiselementtothesocialasastartingpoint,notonlyintheshoppingclosertoreality,butatthesametimebeabletobuyenoughpsychologicalneedsofconsumers.Ontheotherhand,theemergenceofnewinformationtechnologiesandtheapplicationmodel,m
6、akingtheworldanunprecedentedamountofdatashowingexplosivegrowth,theeraofbigdatahasarrived.Inthisbackground,themostofdataarecreatedbythesocialmedia,howtodealwiththechallengesoftraditionalelectricitysuppliersinthesetwoareaswilldetermineitsfuturesurvivalanddevelopment.Thetradi
7、tionalelectricityproviderstendtoignoretheneedsoftheusers’interests,IVjustsimplytapthepotentialneedsofusersfromshoppingbaskethistory,andthereisnoemphasisonsocialrelationshipsinsocialmediaforusershoppingbehavior.Ontheotherhand,expandinge-commercehasledtothemassivescaleoftheg
8、oodsandtheemergenceofnumerouselectricityproviders,andhowtheyneedtogetfromthemassmerchandi
