媒介生态视野下的微博的研究

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1、AbstractFromrisetodevelopment，themicro—bloginChinahasbeenonlythreeyears，buttoitsphenomenalgrowthrate，ithasbecomethemostferventcommunicationtools．NotonlyordinarypeopleinterestedintheHUeofmicro—blogtorecordlife，themajorfamousmediahavealsoseentheenormouspotentialofmicro-bloginthedissemination．T

2、heyseizedtheopportunity,usingmicro—blogtoenhancetheirowninfluence．Micro—bloghasbeenthebestvalidation：”Everyoneisadisseminator．”‘‘Theecologyviewpointisthemainideologicalbasis”，thisviewisacceptedbymoreandmorepersons，andbecomeaninexhaustiblemotiveforceforsHutainabledevelopment．Mediaecologycombi

3、nestheknowledgeofecologyanddissemination，fromamacropointofview,itisthewholeofhumansocietyasanecosystem，audienceandmediaareindividualfactorsthataffectthesystem．Byinspectingtheentiresystem，itpursuesaharmoniOIlSbalancebetweenthemedia,audience，andsociety．1f11emicro-bloginChinaisstillinthecritica

4、lperiodofdevelopment，theecologicalenvironmentthataffectsitssurvivalanddevelopmentiSstillimbalance．TlliSimbalanceistheresultofbothinternalandextemalfactors，andiSboundtoaffectthedevelopmentofmicro—blog．Mediaecologyprovidesagoodperspectivetostudymicro-blog．Asanewspeciesinthemediaecosystem，thebi

5、rthofmicro·blogiscloselyrelatedwiththesurroundingmediaenvironment，butalsotoacertainextent，affectedthesurroundingecologicalenvironment．Basedonmediaecologyperspectiveonmicro—blog，regarditasanorganisminecosystem，itCantakeamorecomprehensiveandobjectivelookonitspresentandfuture．Basedonthetheoryof

6、mediaecologyasafulcrum，Iintroducetheconceptofmediaecosystem，mediaecologicalenvironment,medianicheandvectorpopulations，andplacethemicro—bloginamacro，development，dynamicevolutionaryprocess，andmakeasystematicinvestigationonthesurvivalconditionandgrowthprocessofmicro—blog．Ialsoanalyzetheintegrat

7、ionandcompetitionrelationshipbetweenmicro-blogandothermedia,currentecologicalcrisisanddilemmaofdevelopmentarealsoneededtofoeHuon．Onthebasisofthecomprehensivestudyofmicro-blog，Ihaveexploredawayofsustainabledevelopment．Keywords：micro-blog；mediaecolog