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1、科普微视频的设计研究摘要科技迅猛发展,媒体技术日新月异,颠覆了传统媒介的传播格局,为科学传播带来了机遇与挑战。如何在新媒体环境下更好地发挥科学传播科学文化功能;如何运用新媒体开启科学传播新阶段,以及新媒体冲击下科普发展的新战略、新思路都是需要深入探讨的重要课题。微视频是新媒体的主要表现形式之一。本研究首先对文献进行分析,梳理科普微视频的发展脉络,科普微视频的特点。其次选择国内、国外、市场、政府的4部83个典型科普微视频案例进行内容分析与相关性研究。发现所选样本的科普微视频时长在6分22秒至9分44秒之间,科普微视频的时长与与科普微视频类型、元
2、知识点个数之间并不相关,时长与其所属机构、所采用的制作技术具有相关性;科普微视频的科学与教育水平与语速、有无背景音乐之间负相关等等,并提出相应的科普微视频设计策略。再次,在科普微视频设计的相关理论基础上,总结六大要素提出科普微视频的设计框架。最后根据设计框架与之前的设计策略以普及“埃博拉病毒”知识为例,进行科普微视频《埃博拉离我们有多远?》的设计实践。本题的研究成果可为科普微视频的设计制作提供一定的理论指导和实践依据及案例资源。关键词:科普;微视频;设计研究;内容分析TheDesignStudyofMicro-videoofSciencePo
3、pularizationAbstractTherapiddevelopmentofscienceandtechnology,mediatechnologychangerapidly,thesubversionofthetraditionalmediadisseminationpattern,hasbroughtopportunitiesandchallengesforsciencepopularization.Howtobetterplaythefunctionofsciencecommunicationcultureinthenewmedi
4、aenvironment;howtousenewmediatoopenanewstageofscientificpopularization,andthenewstrategy,newideasforthedevelopmentofscienceundertheimpactofnewmediaareneededtoexploreindepththeimportantsubject.Microvideoisoneofthemainformsofnewmedia.Thisstudyfirstlyanalyzedthedevelopmentvena
5、tionandfeaturesofpopularscience,choose83episodesdomestic,foreign,marketandgovernment,typicalmicrovideoofscienceanalysisandstudyonthecorrelationbetweenthecontentofmicrovideocase.Selectedsamplesofpopularsciencemicrovideolengthbetween6minutesand22secondsto9minutes44seconds,noc
6、orrelationbetweenthenumberofpopularmicrovideolengthandandpopularmicrovideotype,knowledgepoint,longandtheirproductiontechnology,theagencyhascorrelation;scienceandeducationlevelandspeedscience,microvideohasnonegativecorrelationbetweenbackgroundmusicandsoon,andproposesthecorre
7、spondingmicrovideodesignstrategyofsciencepopularization.Secondly,intherelevanttheoreticalbasisofscienceofmicrovideodesign,designframeworksummarizessixelementsputforwardsciencemicrovideo.Finally,accordingtothedesignstrategydesignframeworkandpriortothepopularityof"Ebola"knowl
8、edgeofscienceasanexample,microvideo"Ebolafarfromus?"designpractices.Subjectresearc