我国科普微视频研究

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1、万方数据硕士学位论文AbstractInthecontextofriseandrapiddevelopmentofnewnetworkmedia，SciencePopularizationMicroVideos，whichhavefeaturesofvividcontent，preciselength，quickandconvenientincommunication，arenewlyemergingandsignificantformsinpopularizingscienceinChina．Thisdisser

2、tationaimstoexplorethecommunicationforms，communicationcharacteristicsandtrendsofSciencePopularizationMicroVideointheenvironmentofnewreediaconlmunication．andthuStoenhanceitscontributioninsciencepopularizationinnetwork．TherearefourcategoriesofSciencePopularizati

3、onMicroVideo．Theyaresciencecartons，scienceexperiments，sciencemicrofilmsandsciencelectures．Comparetothevideo—basedtelevisionscienceprogramS，SciencePopularizationMicroVideofeaturedbypersonalization，decentralizationandfragmentation．0verall，therearelessrelatedprog

4、ramsofSciencePopularizationMicroVideoonprofessionalsciencepopularizationwebsitesinChina，mostofthemaredistributedonvideosharingsites，andmadebytheprofessionalteams．ThecreationmodesofSciencePopularizationMicroVideosareclassifiedintothreecategories．Theyarecommissi

5、onedbyvideodemandsides，orproducedbysciencepopularizationorganizationsorteams，orsolelyfundedbyprofessionalteams．Theircreativeprocessincludestheoriginalityinprestageandproductioninpoststage．Theprinciplesofselectingtopicsarebasedonthetopic’Sscientificityanditspop

6、ularity，meanwhile，socialhotevents，audiencedemandsandCOlllmonsensearethemainsources．Moreover，theadditionoflabelingsubtitles，systematiccollocationofsoundandpicturesandreasonablerhythmofcontrolleadtotheunificationofscientificityincontentandinterestinexpression．Sc

7、iencePopularizationMicroVideosaremainlycommunicatedthroughtheInternetandtheMobileInternet．Besidesthefeaturesofmicrolength，microcontent，andmicrocostofmicrosvideo，SciencePopularizationMicroVideoshavetheirowncharacteristics．Firstly，thecontentofscientificknowledge

8、al’eeasytounderstand．Secondly，theyaremoreinlinewiththefragmentationcommunicationera．Thirdly，thedigitallII万方数据我国科普微视频研究socialnetworkbuildsaplatformforthecommunicationofSciencePopula