基于计划行为理论的个人捐赠微公益行为意愿影响因素的研究

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1、华中科技大学硕士学位论文emergingmicro-donationtheoreticalresearch,aswellashelpsgivesomepracticaladviceforChina’smicro-charitydevelopsustainablyandhealthyandpathsopeningup.Keywords:Micro-CharityTheoryofPlanedBehaviorIndividualDonationIntentionStructuralEquationModelingIII万方数据华中科

2、技大学硕士学位论文目录摘要.......................................................................................................IAbstract....................................................................................................II1绪论1.1研究背景.............................

3、...........................................................(1)1.2研究目的与意义.............................................................................(2)1.3研究思路及框架.............................................................................(4)1.4研究方法.................

4、.......................................................................(6)2文献综述2.1微公益研究综述.............................................................................(7)2.2计划行为理论研究综述..................................................................(9)2.3个人捐赠意愿及行为研究综

5、述....................................................(13)3研究设计3.1研究模型的构建...........................................................................(20)3.2假设提出......................................................................................(22)3.3研究工具设计.........

6、......................................................................(23)4数据分析4.1描述性统计分析...........................................................................(28)4.2信效度分析..................................................................................(29)4.3统

7、合模型分析...............................................................................(34)4.4假设检验......................................................................................(35)IV万方数据华中科技大学硕士学位论文5研究结论与讨论5.1研究结论................................................

8、......................................(38)5.2管理启示......................................................................................(39