微博舆情阶段性控制与引导策略研究

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1、万方数据英文摘要ABSTRACTWiththeconstantpopularizingofthenetworktechnologiesandupdatingoftherelevantIntemetapplications，variousInternet-basedapplicationsandservicesareemergingendlessly．TheadventofMicroblogsymbolizesthearrivalofindividual．Interactera．Thefeatureofplebific

2、ationandreal-timemakeMicroblogbecomethemostpowerfullethalitymediawhichcouldreleasenewsfaraheadoftraditionalmediaandgovernments．Infaceofthethoroughlynewnetworkenvironmentaswellascomplexvolatilenet-mediatedpublicsentiment，ithasgreattheoreticalvalueandpracticalsig

3、nificancetomasterthecommunicationtoolsanditscharacteristicsandstudyhowtocontrolandguidepublicsentimentthroughanalyzingthestructureoftheIntemetinthisnewmediaera．Thisthesismainlyresearchedonthegrowingnetworkmodalofnet．mediatedpublicsentimentandthecharacteristicso

4、fitsnetworkstructureinMicroblognetwork．Byusingcomplexnetworkanalysistools，drewaMicroblognetworkdiagramofnet．mediatedpublicsentiment；proposedastrategyforcontrollingnegativepublicsentimentinformationdisseminateandgavesomesuggestionsaboutleadingthedevelopmentofthe

5、net—mediatedpublicsentimentduringdifferentstagesandvalidatedthemodalwithpracticecases．Atfirst，thisthesisreviewedoverseasanddomesticresearchesaboutthecontrolofnet．mediatedpublicsentimentinnetworksandexpoundedtheMicroBlogpublicsentimentpropagatingcharacteristicsa

6、ndthecharacteristicsoftheUServSbehavior．ThenitanalyzedtheresearchcontentandresearchmethodsofthesocialnetworkanalysismethodandCrisisinformationcommunicationmode．Atthesametime，duetothesimilarityoftheinformationpropagationmodeitlaidthefoundationfortheestablishment

7、ofthemicrobloggingpublicsentimentevolutionmodel．Furthermore，theoreticallybasedCrisisinformationcommunicationmodeandthespreadofdiseasemodel，CombinedwiththefeatureofmicrobloggingpublicsentimentspreadthegrowthperiodofpublicsentimentCanbedividedinto，inoculationphas

8、e，diffusionphaseanddeclinephase．Throughtheanalysisofthestagesofpublicsentimenttransmission，itgottheconclusionthatthekeyfactorsleadtopublicsentimentandthespreadpowerofpublics