移动社交媒体微视频的即时传播研究

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1、ResearchonMicrovideoLiveBroadcastingofMobileSocialMediaAbstract：Inrecentyears，withtheexpansionofthenetworkvideocoveragelevel，viamobiledevicesofsocialAPPtowatchvideohasbecomemanypeople’Shabit，evenmanyofthetraditionalmediahasbigpushintothemobileInternetmicrovideofield．Mo

2、bilesocialmicrovideoisawayofthespreadofthesubversivesignificance，andbecomeanimportantcomponentpartofthestructureofthemedia．Ithasbeenwidelypenetratedintoallaspectsoflife，influencing，changingpeople’Slife，andalsopushesthecontinuousdevelopment．ofnetworkspread”micro”era．Int

3、hispaper,researchshowsthatthedevelopmentofthemicrovideoisundertheinfluenceofmassculture，andbecomeoneofthecarrierofmassculture．Theconceptofmicrovideohighlightsthemasscultureandtheaudienceintheroleofmicrovideotransmission，andfocusonmobileInternetmicrovideoreal—timetransm

4、issioninthemediaindustryrevolutionbroughtbytheimage．Themobilemicrovideo’S”killer”theracquetandotherburgeoningmicrovideoapplicationastheresearchobject，combinedwiththebodyaesthetictheory,theoryofmediaspectacle，artandvisualperceptiontheory,communicationtheorytoanalyzethec

5、auseoftherapiddevelopmentofmicrovideo，aswellasitsmodeoftransmissionofreal-timetransmissionfunctionchange．ThispaperarguesthatthemobileInternetmicrovideoreal-timetransmissionasthebeginningofthenewmediacommunicationform，adheretotherationalutilizationanddevelopment，willeve

6、ntuallyprovidepowerfulsupportforthedevelopmentofthemediaindustry．MobileInternetdevelopmentofmicrovideoreal-timetransmissionofrevolutionarysignificance，asanappealtothepublicandinstructionalvideoapplicationcontainsahugesocialandculturalvalue．Basedontherapiddevelopmentofn

7、etworkvideoastheresearchobject,onthewholegraspthedevelopmentanddirectionofthemicrovideo，botllforthedevelopmentofnewmediaandtraditionalmediaisofgreatsignificance．Keywords：mobilesocialmedia；Il目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IABSTRAC’L⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．1I目录⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯～III第一章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一11．1研究缘起⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯