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1、THEBLACKWELLENCYCLOPEDIAOFMANAGEMENTMARKETINGTHEBLACKWELLENCYCLOPEDIAOFMANAGEMENTSECONDEDITIONEncyclopediaEditor:CaryL.CooperAdvisoryEditors:ChrisArgyrisandWilliamH.StarbuckVolumeI:AccountingEditedbyColinClubb(andA.RashadAbdelKhalik)VolumeII:BusinessEthicsEditedb
2、yPatriciaH.WerhaneandR.EdwardFreemanVolumeIII:EntrepreneurshipEditedbyMichaelA.HittandR.DuaneIrelandVolumeIV:FinanceEditedbyIanGarrett(andDeanPaxsonandDouglasWood)VolumeV:HumanResourceManagementEditedbySusanCartwright(andLawrenceH.Peters,CharlesR.Greer,andStuartA
3、.Youngblood)VolumeVI:InternationalManagementEditedbyJeanneMcNett,HenryW.Lane,MarthaL.Maznevski,MarkE.Mendenhall,andJohnO’ConnellVolumeVII:ManagementInformationSystemsEditedbyGordonB.DavisVolumeVIII:ManagerialEconomicsEditedbyRobertE.McAuliffeVolumeIX:MarketingEdi
4、tedbyDaleLittlerVolumeX:OperationsManagementEditedbyNigelSlackandMichaelLewisVolumeXI:OrganizationalBehaviorEditedbyNigelNicholson,PinoG.Audia,andMadanM.PillutlaVolumeXII:StrategicManagementEditedbyJohnMcGee(andDerekF.Channon)IndexTHEBLACKWELLENCYCLOPEDIAOFMANAGE
5、MENTSECONDEDITIONMARKETINGEditedbyDaleLittlerManchesterBusinessSchool,UniversityofManchester#1997,1999,2005byBlackwellPublishingLtdexceptforeditorialmaterialandorganization#1997,1999,2005byDaleLittlerBLACKWELLPUBLISHING350MainStreet,Malden,MA021485020,USA108Cowle
6、yRoad,OxfordOX41JF,UK550SwanstonStreet,Carlton,Victoria3053,AustraliaTherightofDaleLittlertobeidentifiedastheAuthoroftheEditorialMaterialinthisWorkhasbeenassertedinaccordancewiththeUKCopyright,Designs,andPatentsAct1988.Allrightsreserved.Nopartofthispublicationmay
7、bereproduced,storedinaretrievalsystem,ortransmitted,inanyformorbyanymeans,electronic,mechanical,photocopying,recordingorotherwise,exceptaspermittedbytheUKCopyright,Designs,andPatentsAct1988,withoutthepriorpermissionofthepublisher.Firstpublished1997byBlackwellPubl
8、ishersLtdPublishedinpaperbackin1999byBlackwellPublishersLtdSecondeditionpublished2005byBlackwellPublishingLtdLibraryofCongressCataloginginPublicationDataTheBla
