衡阳连锁药店发展策略研究

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1、分类号密级UDC编号硕士学位论文衡阳连锁药店发展策略研究研究生姓名：吴明勇指导教师姓名、职称：雷振华副教授学科、专业名称：工商管理研究方向：战略管理2013年5月万方数据南华大学学位论文原创性声明本人声明，所呈交的学位论文是本人在导师指导下进行的研究工作及取得的研究成果。尽我所知，除了论文中特别加以标注和致谢的地方外，论文中不包含其他人已经发表或撰写过的研究成果，也不包含为获得南华大学或其他单位的学位或证书而使用过的材料。与我共同工作的同志对本研究所作的贡献均已在论文中作了明确的说明。本人完全意识到本声明的法律

2、结果由本人承担。作者签名：年月日南华大学学位论文版权使用授权书本学位论文是本人在南华大学攻读（博/硕）士学位期间在导师指导下完成的学位论文。本论文的研究成果归南华大学所有，本论文的研究内容不得以其它单位的名义发表。本人同意南华大学有关保留、使用学位论文的规定，即：学校有权保留学位论文，允许学位论文被查阅和借阅；学校可以公布学位论文的全部或部分内容，可以采用复印、缩印或其它手段保留学位论文；学校可根据国家或湖南省有关部门规定送交学位论文。同意学校将论文加入《中国优秀博硕士学位论文全文数据库》，并按《中国优秀博硕士

3、学位论文全文数据库出版章程》规定享受相关权益。同意授权中国科学信息技术研究所将本学位论文收录到《中国学位论文全文数据库》，并通过网络向社会公众提供信息服务。对于涉密的学位论文，解密后适用该授权。作者签名：导师签名：年月日年月日万方数据万方数据目录中文摘要············································································1英文摘要··················································

4、··························2第一章绪论·········································································41.1研究的背景和意义·························································41.2文献综述·····································································51.3研究的

5、内容与方法·························································91.4研究的思路与框架························································10第二章国内外连锁药店经营管理情况的比较分析·······················122.1连锁药店的定义及模式··················································122.2国内连锁药店历史、政策的

6、影响、经营管理情况的研究········132.3国外连锁药店经营管理情况分析······································23第三章衡阳连锁药店经营管理现状及发展中存在的问题··············283.1衡阳连锁药店的发展历程···············································283.2衡阳连锁药店的现状·····················································303.3衡阳连锁药店

7、发展中存在的问题······································36第四章衡阳连锁药店发展策略分析·········································434.1国内外连锁药店的经验对衡阳连锁药店的借鉴····················434.2衡阳连锁药店发展策略的思路和原则································444.3面对国家宏观政策改变衡阳连锁药店的对策·······················454.4针对衡阳

8、连锁药店发展中存在的问题的对策·······················47万方数据第五章结论·······································································585.1本文结论·································································