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ID:35169916
大小:6.20 MB
页数:97页
时间:2019-03-20
《louisvuitton在泰国的营销策略研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、密足:中巧巧巧号:ip)^^rk^硕±学位论文"论文题目:MaiketingSt巧teresearchofLouisV山tongyinThailandLouisVuKton狂泰国的昔销策略研究{)作者姓名:PanyanatRerkp出vit(侯小堤)学科专业:企业营理研究方向:昔销策略指导教师:袁安府提交日期:2016年1月浙江工商大学砲±论文Viiittnn在泰国的昔链策BS研究Marke村ngS化ateresearchofLouisVuittoninThailandgy
2、ABSTRACTOv巧化eastfewearsluxurbrandmarkethassinificantlrownallover化eworld,py,ygygeseciallinAsiaincludinThailandThilAwardconsumtitrluxur.Foraandnuonendofpyg,ppyproductioninAsiamarkethaspushedmanyluxurybrands化expandtheirmarket化Thailand.Therefor
3、e,inorder!:〇besuccessfiilinThaimarket,itisimportantfor1:heluxurybrandhavcomaniestoknowwhatfactorshaveluestomerbuideciiollwasepinf打cedcuyngs打.Peoeaypwhicertanercetionstowardluxurbrandroductsich化ebuFromt:herevious巧udiestippyp.,,yypllmentsfectc
4、anbefound化atnotonlyperceivedvauebutasodemorahicsethatcouldaf,gpg,peoplesurchasinin化ntion.Inl;hisresearch,Onlineandoflineuestionnaireareusedasapgq’化coilftwmaint:oolllectdatafromThasrespondents.Al化edataareanalyzedbySPSSsoare*-tilfacliihmiAt1l
5、wkhdescriivestatistcatoranassartetcmeanercen化eandChisuare.o:ap,y,,pgqofillliihii400questonnaireswerecoec化d.Peopewhotakeartnanswernl:isuestonnarearepgq’whoakeadyhavebouhtatlea巧oneLouisV山tonsroduct.Themaorresondentsarefemalegpjp%-463aed20251%bachelo
6、rderee66.8%rivateemloees40.8%salarbetween(),g(),g(),ppy(),y〇*〇-00160OO0THB75/-30itime1500130000THB415/buless.〇aveiaesendner.〇),,口),gpgp,,(y,^wa也an1tiear56%bubecauseualit316%lducslletmea).andouarrotsaiebag/y(,yqy()ppp(87.1%).Inconclusion,Demographic
7、factorhaverelationshipwi化theimportanceofmarketing,strategythataffectbuyingLouisVuitonsproductdecision.Inadditionmarketingstrategy,’*wkhfacUlhsitivelatioshicustomeruiLouisVuittonsoductdecision.)rasoasaoienbyngrpppKeywords:Customerbehavior,
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