百威英博在中国市场的营销策略研究

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1、代（文巧財您是豐ｒＯＮＯＭＩＣＳ？ＪＩＡＮＧＸＩＵＮＩＶＥＲＳＩＴＹＯＦＦＩＮＡＮＣＥ＆ＥＣ．中国分类号ＵＤＣＩ硕±学位论文ＭＡＳＴＥ民ＤＩＳＳＥＲＴＡＴＩＯＮ‘百戚英博在中国市场的营销策路研究论文题目中文）（ｏｎｒ－ＢｕｓｃｈＳｔｕｄｔｈｅｍａｒｋｅｔｉ打ｓｔｒａｔｅｏｆＡｎｈｅｕｓｅｙｇｇｙ论文题目．｛英文＞ＩｎＢｅｖｉｎＣｈｉｎｅｓｅＭａｒｋｅｔ张吴辉舒剑作去导耐国际经贸学院申请学位

2、培荒单位国际商务国际市场营销与电子商务学科专业研究方向Ａｋ，己’二〇—六年六月备独创性声明本人声明所呈交的论文是我个人在导师指导下迸行的研究工作及取得的研究成果。尽我所知，除了文中特别加ｋ乂标注和致谢的地方外，论文中不包含其他人巴经发表或撰写的研究成果，也不包含为获得江西财经大学或其他教育机构的学位或证书所使用一过的材料。与我同工作的同志对本研究所做的任何贡献均臣在论文中作了明确的说明并表示了谢意。签名：做锋—．日期：１１１ＬＡＪ３关于论文使巧授权

3、的说巧本人完全了解江西贿经大学有关保留、使巧学位论文的规定，：学校有权保留送交论文的复印件即，允许论文被查阅和借阅；学校可１＾乂公布论文的全部或部分内容，可Ｌ义采用影印、缩印或其他复制手段保存论文。（保密的论文在解密后遵守化规定）巧签名：＿导师签名：索＿日期：６．抑目录1绪论·······································································································

4、························11.1研究背景和意义·································································································11.1.1研究背景··································································································11.1.2研究意义········

5、··························································································21.2相关理论介绍····································································································21.3主要内容与框架···············································

6、··················································62中国啤酒行业概况·······································································································82.1中国啤酒行业发展现状·················································································

7、····82.1.1啤酒总产量逐渐趋稳··············································································82.1.2市场集中度进一步提高··········································································92.1.3外资广泛参与中国啤酒市场·····················································

8、·············92.1.4啤酒品牌区域特征明显········································································102.2中国啤酒行业供求现状··············································································