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ID:36438012
大小:1.49 MB
页数:79页
时间:2019-05-09
《Business Unit Strategy Framework 贝恩业务单元战略方法》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、StanMirandaLondonBusinessUnitStrategyFrameworkIntroductionWhatisaStrategy?WhatisagoodStrategy?WhatarethekeyelementsofaStrategy?HowdowedevelopagoodStrategy?KeyTakeawaysFrequentlyAskedQuestionsStrategyDevelopmentToolsCorporateVersusBusinessUnitStrategyBusinessUnitStrategysetsmar
2、ketandproductpriorities,definessourcesofcompetitiveadvantageandallocatesresourcesbehindstrategicimperatives.DefinesfullpotentialtargetsFocusesoncoremarkets,products,customersegments,channelsDefinessourcesofcompetitiveadvantageandcorecompetencesPrioritisesstrategicimperativesDef
3、inespotentialadjacentexpansionopportunitiesCorporateStrategyBusinessUnitStrategyBusinessUnitStrategyMarketStrategyProductStrategyChannelStrategyFunctionalAreaStrategyProductStrategyChannelStrategyFunctionalAreaStrategyMarketStrategyTheBainToolkitBusinessDefinitionandBusinessU
4、nitStrategyareatthecoreofallresultsdeliveredthroughstrategyatBain.BusinessDefinitionBUStrategyBusinessDefinitionPerformanceImprovementM&AOrgCorporateStrategyJointVenture/AlliancesGrowthPortfolioStrategyCoreCapabilitiesO/headCostReductionParentValueAddedChangeManagementPostMerge
5、rIntegrationOrganisationDesignProcessRedesignRoleofCentreShareholderValueAnalysisLBOCommercialReviewsSalesandMarketingVMR’sLoyaltyAcquisitionEvaluationIntroductionWhatisaStrategy?WhatisagoodStrategy?WhatarethekeyelementsofaStrategy?HowdowedevelopagoodStrategy?KeyTakeawaysFreque
6、ntlyAskedQuestionsStrategyDevelopmentToolsDefinitionofStrategy(FromClients)“AroutefromAtoB.”“Longtermplans,unfetteredbyshorttermpressures.”BainDefinitionofStrategyStrategyisaproprietarysetofactionsthatbetterservecustomersthanthecompetition.BainDefinitionofStrategyStrategyisthes
7、cienceofallocatingscarceresources.ImportanceofStrategyYouwon’tgettherewithoutknowingwhereyouaregoinghowtogetthereGuidesdecision-makingandresourceallocationDefinesfullpotentialStrategicallymindedbusinessesgenerallyout-performoperationallymanagedbusinessesClearlycommunicatestothe
8、organisationwheretheyaregoingImportanceofStrategyCEO’s
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