the economist - business strategy

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1、01BusinessStrategy11/3/0512:15PMPagevContentsIntroduction1Part1Theforcesatwork31Social,culturalandcommercialforces52Ideasatwork283Pitfalls504Rationalorintuitive?Frameworksfordecision-making66Part2Makingithappen:conceptsandtoolsforstrategicdecision-making775Makingstrategicdecisio

2、ns796Scenariothinking1037Strategiesforgrowth1118Competitivestrategy1289Customerfocus13910Knowledgeandinformation15311Managingfinanceandrisk16512Sales,marketingandbrandmanagementdecisions18613Leadership214Notesandreferences227Index235v01BusinessStrategy11/3/0512:15PMPageviThispage

3、intentionallyleftblank01BusinessStrategy11/3/0512:15PMPage1IntroductionTheessenceoftheultimatedecisionremainsimpenetrabletotheobserver–often,indeed,tothedeciderhimself…Therewillalwaysbethedarkandtangledstretchesinthedecision-makingprocess–mysterioustoeventhosewhomaybeintimatelyi

4、nvolved.JohnF.Kennedy,formerAmericanpresidentStrategicdecisionsarerarelystraightforwardorsimple.Thisisbecausetheyinvolvevaluejudgmentsthatdependtoalargedegreeonpeople’sattitudes,perceptionsandassumptions.Thisiswhysomanystrategicdecisionsturnouttobeill-judged.Theaimofthisbookisto

5、helpthosewhohavetomakestrategicdeci-sionsandtothrowlightonthedecision-makingprocess.Thefirstpartfocusesontheforcesshapingmajordecisions,includingideas,develop-mentsandpotentialpitfalls.Thesecondpartoutlinespracticalinsightsandtechniquesforhandlingdecisions.Someoftheseideasaretrie

6、dandtrusted.Others,suchasinformationorientationandreversaltheory,arerecentlydevelopedapproachesprovidingvaluabletechniquesandguid-anceforleaders.Strategicdecisionsarethechoicesthatdeterminethedirectionandsuccessoforganisations.Althoughmanystrategicdecision-makersareseniormanager

7、s,entrepreneursandleaders,increasinglythoselowerdownthemanagementstructurearebeingempoweredwiththeresponsibilityformakingstrategicdecisions.Thisisbecauseorganisa-tionsareflatterandmorecustomer-centricthaneverbefore,drivenbytheforcesofchangeandcomplexitythataregreaterandfastermov

8、ingthanever.Althoughitmakessensetomovedecision-