广州老年旅游市场营销策略研究

广州老年旅游市场营销策略研究

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时间:2019-05-10

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1、西南交通大学硕士学位论文广州老年旅游市场营销策略研究姓名:温凌飞申请学位级别:硕士专业:工商管理指导教师:陶莹20080915西南交通大学硕士研究生学位论文第1I页Abstract、矾tllthedevelopmentofeconomyandsociety,theageingofpopulationisgrowing,andagingsocietywillbecomethedestinationofallthecountries.珊latthegovernmentandthewholesocietyhavetodoisto

2、developtheageingindustriesandthusmeetthegrowingneedsoftheelderlyinmaterialandspirit.Playinganimportantpartintheageingindustries,thetourismindustryhasabroadmarket,butithasnotyetdevelopedfullytokeepupwiththedevelopmentofeconomyandsocietyatpresent.nlemainmasonisthatt

3、hegovernmentandtheenterpriseshaven’tpaidenoughattentiontoitandtheobstaclesinsystemsandmarketdevelopmentarestillexisted.111eessentialcontradictionsoftheseniortouristsliebetweenthedemandandsupplyofthetourismproducts.Itisbelievedthatexpandingthetourismmarketingisthek

4、eytothisproblem.Situatedinageingsociety,basedonthetheoriesofmarketingandmanagement,丽tllempiricalresearch,aseriesofmarketingstrategiesinGuangzhouseniortouristsmarketaleincludedinthispaper,wherethesituationoftheageingpopulation,themarketingopportunities,theenvironme

5、ntandtheexistedproblemsoftheseniortouristsmarketandthecharacteristicsoftheseniorconsumptionareanalyzedaswell.Ⅲspaperhasarrivedatthefollowingconclusions.First,theseniortouristsisamarketwithhugepotentialities,andtheseniortouristsenterprisesfirefacingbroadprospects.H

6、owever,thedesireofconsumptionoftheseniorneedsarousingandinstructing.Second,theseniortouristsenterprisesmustattachimportancetothedevelopmentofmarketingtools,inparticulartheproductandthesalechannelstrategies,that’Stosay,thedesignandinnovationfortheseniortouristsprod

7、uctisallimperative,andastheproductdistributionchannels,theseniorservicesorganizationsmustbegivenenoughconcern.TheseconclusionsCanhelpthetouristsenterprisestounderstandtheseniortouristsmarketproperly,SOastomakeorimprovethemarketingstrategiesbasedontheactualsituatio

8、n.Therefore,thispaperCanofferacertainreferenceguidetodevelopandexpandtheseniortouristsmarkettosomeextent。Keywords:Seniorindustries;Touristsindustry=Seni

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