《商英写作Unita》PPT课件

《《商英写作Unita》PPT课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、BusinessEnglishCorrespondenceNorthUniversityForEthnicYuanYuan学习内容：本课程主要学习信例，大量学习外贸实务基本环节中有代表性的信例。外贸实务基本环节有：建立业务关系和资信调查、询盘、报盘、还盘、订单、履行订单、支付、包装和运输、信用证的修改和展期、索赔和解决索赔等。学习方法：《外贸英语函电》是一门实践操作性很强的课程。也就是说，要达到正确拟写外贸业务信函的目的，仅有理论是远远不够的，学习中必须熟悉大量外贸实务中有一定代表性的信函，深入体会七个“C”写作的基础理论知识

2、。更重要的是通过学习信例，熟悉外贸业务中各个环节中常用语，包括词汇、短语、句型以及习惯表达方式等等。Aims&RequirementsToenablestudentstoknowaboutthenature,goalandcontentsofthecourse.Torequirestudentstoknowaboutthesignificanceoflearningthecourse.Helpstudentslearnhowtowritegoodbusinessletters,cables,telexesandfaxesbyu

3、singup-to-dateexpressionsandthesimplestpossiblelanguage.Helpstudentslearnsomeadditionalsentencepatterns,often-usedwords,phrases,etc..ContentStructureofbusinessletterFormsofbusinessletterSequenceofinternationaltradeStudyinglettersinUnit1AdditionalsentencepatternsFeat

4、uresBusinesscommunicationhasitsuniquelanguagestyleandspecialvocabulary.Businesscommunicationisfullofbusinessterminologiesandabbreviations.Thereisacloserelationshipbetweenbusinesscommunicationandinternationaltrade.UnitOneBasicKnowledgeofBusinessLetterWriting1)信头(let

5、terhead)2）编号，日期3）封内名称和地址(insideaddress)(referenceanddate)4）经办人(attention)5）称呼(salutation)6）事由（标题）(subject)7）正文(body)8）结尾敬词(complimentaryclose)9）签名(signature)10）附件(enclosure)11）抄送(carboncopynotation)12）附言(postscript)1StructureStructure1)信头(letterhead)2）编号，日期(refere

6、nceanddate)3）封内名称和地址(insideaddress)4）经办人(attention)5）称呼(salutation)6）事由（标题）(subject)7）正文(body)8）结尾敬词(complimentaryclose)9）签名(signature)10）附件(enclosure)11）抄送(carboncopynotation)12）附言(postscript)1.LetterheadItincludestheessentialparticularsaboutthewriter——hisname,post

7、aladdressandzip-code,telephone,facsimilenumbersande-mailaddress.Insomecountriestheletterheadcontainsotherdetails:Thedirectors’namesofthecompany,businessscopeofthefirm,servicetenet,registeredlogo,etc..Position：Up-centerorattheleftmarginofaletterwritingpaperExample:Th

8、eWilsonCompany1377MainStreetDallas,Texas75226U.S.A.1.Letterhead外贸商号的信笺，一般都印有信头，包括发信人的姓名、地址、电话号码、传真号、及E-mail等，有些会将经营项目，注册商标和公司董事、经理等姓名一并印在信