淮南市房地产营销策略研究

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1、◆^城市化了中国历了快房地产的辉煌于市场淮南城”项目在特定的竞争环境、区位环境以及时间背景下，整个开发过程中该项目精准而有效的市场定位、产品定位以及在项目开发的不同阶段采用的主要营销策略，而S．T．P战略为其核心理论模式。并提出了成为开发商在行业竞争中处于竞争优势的理念核心的“产品增值策划"模式，作为未来创新和发展的一种新模式。因此本论文的研究具有重要的应用价值，为一般房地产开发企业如何在淮南市成功发展项目，快速、高效确立竞争优势提供了借鉴意义。图16表17参56关键词：淮南市房地产；S．T．P模型；营销策略；“金地·滟澜山"项目分类号：F724Abs

2、tractInrecentyears，Chineserealestatedevelopmentwillenterallunprecedentederafullofchanges，urbanizationisbeingaccelerated，andgraduallytothesecondandthirdtiercitiesprogression．BroadprospectsofurbanizationinChinarealestatemarketisalsodoomedtofuturelargespacefordevelopment，althoughth

3、isindustryinthepasttwodecadeshasexperiencedrapidgrowth．However,since2008theintemationalfinancialcrisis，nationalimplementationoftightmonetarypolicyandrealestatepolicy,therealestatemarket，adramaticfluctuationsinarow,Huainanrealestateindustryfrom2008’SbrilliantgraduallyretumtOratio

4、nal．Theupsanddownsofthemarketchangemakesthedevelopmentof．realestatemarketingtheorylagsbehindtherapidchangesinthemarket．Howthescientificuseoftherealestatemarketingtheorytodevelopareasonablemarketingstrategy,bothinHuainancitythemostimportantissuefacingrealestatedevelopment，whichis

5、winninginthiscompetitioninthemarketmagic．Basedonthemarketingtheoryandstrategicapproachanalysisdescribesthe”Golden·YanLanShan”projectinaparticularcompetitiveenvironment，theregionalenvironmentandthetimecontext，theentiredevelopmentprocessoftheprojeetaccurateandeffectivemarketpositi

6、oning，productpositioningandthedifferentstagesofprojectdevelopmentusingthemainmarketingstrategy,andtheS．T．Pstrategyitscoretheoreticalmodel．Andputforwardadevelopercompetitionintheindustrytheconceptofcompetitiveadvantageinthecoreofthe”value-addedproducts，planning¨modelforfutureinno

7、vationanddevelopmentofanewmodel．Therefore，thisstudyhasimportantvalue，asageneralrealestatedevelopmententerprisestothesecondandmirdtiercitiesinthesuccessfuldevelopmentofprojects，quicklyandefficientlyprovideacompetitiveadvantagetoestablishreference．Figure16table17reference56Keyword

8、s：RealestateofHuainanCity,S．T．Pmodel，Marketings