高中英语公开课课件-广告

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1、Unit1ProjectDevelopinganAdCampaignTeachingaimsInthislesson,youwilllearn:SomebasicinformationaboutanadcampaignfromthefirstPassageHowtoapplywhatyouhavelearnttodevelopyourownadcampaignLeadinReview:QuizAnadvertisementuseswordsandpicturesto________(劝说)peopletobuyaproductor

2、service,orto_________(相信)anidea.Therearetwomaintypesofadvertisements----_________________and__________________.Theformerareusually_________(付费)andalways＿＿＿＿＿＿＿（欺骗，捉弄）customers.Whilethelatterareoftenrun_________(免费的).Theytendto__________(关于)widespreadsocialconcerns,and

3、are_____________(旨在)educatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.persuadebelieveincommercialadspublicserviceadspaidforplaytricksonforfreedealwithmeanttoAnti-smokingadcampaignAppreciateavideoclip,andthinkaboutwhatimpressesyoumostinthisvideo

4、.Readthearticleonpage18.Trytotellusthemainideaofeachparagraph.Para1Para2thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudienceFastreadingPara3Para4whattheadcampaignsayshowtoreachthetargetaudience1.Whatdoyouknowaboutanadcampaign?Anadcampaignisan

5、organizedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?Aclearaimandtargetaudience.Listentotherecordpartbypart,andthentrytoanswerthefollowingquestions.3.Whydoyouneedtoresearchyouraudie

6、nce?Becausetherightmessageneedstobecreatedfortherightpeople.4.Whatshouldyouradvertisingcampaigndependon?Mainlydependonthetargetaudienceandwhichkindsofadsreachthatgroupbest.TitleHowdoyoubuildanadcampaignstartingHaveaclear__1_andanaudienceinmind;figureoutexactlywhatyouw

7、anttotellthemandwhatyou’retryingto__2__themdo.WhoDetermineyour_3_____audiencebyresearchingandanalyzinginadvance.WhatDecidewhatyouwanttheaudiencetoknoworthinkaboutHowDecideyourapproachto__4______Yourmessageacross.aimmaketargetgettingTask-basedreading:Table1Readthesecon

8、darticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaig