企业电子商务采纳与转型关键影响因素实证研究

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1、摘要知有用性、感知风险、电子商务投资、企业组织的高层支持以及习俗潮流压力表现为直接影响企业电子商务采纳行为的重要因素；企业规模通过显著影响电子商投资这个中间变量间接影响企业的电子商务采纳与转型；技术易用性、对电子渠道的信任、系统集成性、企业信息化水平、产品信息内涵、价值链信息强度和竞争潮流压力未对企业电子商务采纳与应用有显著影响。(4)本文通过定性与定量相结合的方法得到了一些有意义的结论，并根据研究结果为不同组织类型采纳与应用电子商务提出了管理建议，为电子商务的应用实践提供具有实际管理价值的理论支持，帮助企业组织深入了解网上商务行为规律，对比自身所处的环境特征、组织特征

2、以及内部成员的特征，驱利避害，有效提高电子商务技术的应用绩效。关键词：电子商务技术采纳、电子商务转型、影响因素、实证研究中图分类号：C931．6ⅡAbstractInthepastdecades，theglobalizationandnetworkdevelopmentofproductionandbusinessoperationhasproducedfar-reachingimplications．Applyinge-comnlercetechnologyCansavecostsandresources，improvethebusinessmarketreactio

3、nspeedandenterprisemanagementlevel，andSOon,theseadvantagesofe-commercehasbeenwidelyrecognized．ThemigrationtoW色b．basede-commerceisaninevitabletrendofenterprisedevelopment．E-commerceinChinahasexperiencedsuchatortuousdevelopmentprocessfromtheconceptofspeculation．short—termbenefitstothecurre

4、nttrendofrational．pragmaticfirst．Enterprises’e-commerceadoptionisrelativelyslow,notaccordingtopeople’Sexpectationachievingrapide-businessadoption,whatarethereasonsaffectingthewidespreadandIn．depthusingofe．commerce．Thereforetheresearchonfactorsframeworkaffectingenterprises’adoptionandmigr

5、ationtointernet．basede-commercehasbecomethecoreissueinthetheoreticalcirclesandthebusinesscommunity．Tl_liSpaperchoosestheresearchthemeofenterprises’adoptionandmigrationtointcrnet—basede．commerce．themajorcontributionasfollows：(1)E-commerceisinvolvedinmulti．disciplinaryandmulti．1evelinnovat

6、ionactivities，havinggreaterdifferenceswiththetraditionalinformationtechnologyinnovationandwidelyconsideredtheaggregationofmanagementandtechnologicalinnovations．Inthepastthemainresearchone-commerceadoptionandmigrationfocusedonthenationalandindividuallevel．itWaslittleatthelevelofenterprise

7、organization．Throughthereviewandanalysisoftechnologyadoptiontheory,TOEtheory,innovationdiffusiontheoryandadaptivestructurationtheory,combiningthenatureandcharacteristicsofe．commerce，thispaperfinallyselectstheperspectiveofinnovationdiffusiontheoryastheentrypoint,andonthisb