美国通用电气（ge）战略管理模式

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1、Foundedin1878byThomasAlvaEdisonMergerin1892TheEdisonGeneralElectricCompanyTheThomson-HoustonCompanyOneofthe12stocksthatmadeupthefirstDJIAindexin1896.Inthelistcontinuouslysince1907TheHeritage天马行空官方博客：http://t.qq.com/tmxk_docin；QQ:1318241189；QQ群：175569632美国通用电气公司的战略管理模式（GE）Today’sBasics…Rev

2、enue:$125.7BDomestic:Foreign~2:1NetIncome$13.7BMarketCapitalization:~$244BEmployees:~310,00013majorbusinessesMorethan100countries…CompareandContrast’81TodayRevenue$27.2B$125.7BEarnings$1.7B$13.7BMarketValue$13B$244BBusinesses4313Employees404,000310,000TheThreeFamiliesLong-CycleBusinessesG

3、EShort-CycleBusinessesFinancialServicesLong-CycleBusinessesLong-CycleBusinessesAircraftEnginesPowerSystemsMedicalSystemsTransportationSystems天马行空官方博客：http://t.qq.com/tmxk_docin；QQ:1318241189；QQ群：175569632Short-CycleBusinessesShort-CycleBusinessesConsumerAppliancesIndustrialSystemsSpecialt

4、yMaterialsNBCPlasticsFinancialServicesFinancialServicesCommercialFinanceConsumerFinanceEquipmentManagementInsuranceBusinessASummaryofBusinessFinances天马行空官方博客：http://t.qq.com/tmxk_docin；QQ:1318241189；QQ群：175569632TheShareofthePie…TheShareofthePie…TheEra:HowtheMarketValueditCompare&Contrast

5、withPre-WelchEraFromFollowingtheEconomy……ToSettingthePaceTheTurnaroundHowdidtheydoit?SWOTVisionRestructuringGrowthEngineSustainingCompetitiveadvantageDynamicPerspectiveSWOT:1981StrengthsWeakness4blocksSixSigmaInertiaBestpracticesLeadershipBoundarylessnessValuesStrategicModelFront-endFocus

6、DigitizationBPOandchangeJackWelch’svisionBenumber1or2(Fix,sellorclose)Welchsetthestandardforeachbusinesstobecomethe#1or#2competitorinitsindustry“Adecadefromnow,IwouldlikeGeneralElectrictobeperceivedasaunique,high-spirited,entrepreneurialenterprise...themostprofitable,highlydiversifiedcomp

7、anyonearth,withworldqualityleadershipineveryoneofitsproductlines”SWOTVisionRestructuringGrowthEngineSustainingCompetitiveadvantageDynamicPerspectiveSWOT:1981StrengthsWeakness4blocksSixSigmaInertiaBestpracticesLeadershipBoundarylessnessValuesStrategicModelFront-endFo