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1、美国通用电气—GE全球整体VI手册seeGEIdentityProgram&nContents010siBasicStandards100lApplicationStandards200dSpecialGuidelines300reReproductionMaterials500adDocumentPlan700diunGatSRevised2001.11GEIdentityProgram010.01Standards&GuidelinesContents100,BasicStandards200,ApplicationStandards300,SpecialGu
2、idelines110,ProgramOverviewProducts&Packages301,ComponentNames210,Products120,TrademarkPractices&Protections315,SummaryStandards&Guidelines220,Packaging121,PrimaryTrademarks&ServiceMarks230,ShippingCases&CartonsNewBusinesses122,SecondaryTrademarks&ServiceMarksForGEemployees:123,TradeN
3、ames,Trademarks,240,MarketingCommunications341,NewBusinessesName&TrademarkPractices&theGEIdentityProgram241,AdvertisingForprospectiveacquisitions:242,RecruitmentAdvertising130,GraphicSystem342,AcquisitionsName&TrademarkPractices243,PromotionalBrochures131,GraphicSignaturesForprospecti
4、vejointventurepartners:244,ProductLiterature132,Color343,JointVenturesName&TrademarkPractices245,PromotionalMaterials133,Typography247,ExhibitsLicensees&OtherUsers134,DynamicMonogram248,Presentations350,LicenseesTrademarkPractices360,Dealers&Distributors250,EmployeeCommunicationsTrade
5、mark&GraphicSystemPractices251,Newsletters370,OEMs252,EmployeeIdenti?cation242,RecruitmentAdvertisingOtherSpecialGuidelinesSeedocument242381,Adobe?Acrobat?&GEIdentityProgramDocumentsinMarketingCommunications382,GELogoFont382.Sup,GELogoFontSupplementStationeryfor261,NorthAmericanBusine
6、sses390,FrequentlyAskedQuestions262,CorporateStaff391,FAQ:BasicStandards264,BusinessesoutsideNorthAmerica392,FAQ:Advertising&BrandingFormattingStationery263,inNorthAmerica265,outsideNorthAmericaOtherApplications270,Forms&Checks280,FacilitySigns285,FacilitySignsEngineeringDrawings290,V
7、ehicles??500,ReproductionMaterialsAvailablefromtheGEIdentityWebsite,forMacintoshcomputersorWindowsoperatingsystems:Containedinthisvolume:GELogoFont540,SignatureMonogramacustomfontcontaining,insteadofthealphabet,allversionsofthesignatureMonogram,DynamicMonogram,GridDrawingsandlinearDyn
8、amicM
