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1、BusinessPlanofCross-borderexportproducts——choosetheclothingasanexampleAbstract:thispaperdiscusseshowtheenterpriseselingclothingthroughtheexportofcross-bordere-commerceplatform,firstofall,fromthebackgroundoftheindustrytoanalyse,thenaccordingtotheanalysisofnatio
2、nalpolicy,hroughtheanalysisofthecharacteristicsoftheclothing,combinedwiththeirownpositioning,productfeaturestorecommendthathowcompaniesshouldtochoosetheplatform.Chapter1clothingmarket’ssituation1.marketcapacityAsacountrywithapopulationofmorethan14billions,Cint
3、hepasttenyears,hina'seconomicgrowthrateishuge.,accordingtothenationalbureauofstatistics,in2001theGrossdomesticproductamountedto$95933yuan,7.3%morethanlastyear.DomesticsocialoverallsalesofconsumergoodsisRMB37595billions.Expertsestimatedthatby2020,thetotalsalesw
4、illbeupto10trillionyuan.Domesticclothingsalesmarketisverylarge,accordingtotheall-chinacommercialinformationcenter,in2002thisnumberwillgoupto570million,totalsalesofthedomesticshoppingmallswillgoto234millionpieces,alongwiththerapideconomicdevelopmentandthepositi
5、vefactors,suchasChina'sentryintowto,Chinaisregardedasoneofthemostpotentialconsumermarketintheworldtoday,atthesametime,alsoistheworld'slargestapparelexporter.2.domesticclothingmarket’spresentsituationInthegarmentindustry,mainlydividedintorawmaterialsmarket,clot
6、hingproductionandclothingcompanies,etc.Rawmaterialmarketisequivalenttothetraditionalclothingwereweavers,clothingmanufacturersisequivalenttothegarmentfactories,garmentbrandsisequivalenttotheclothingcompanies.clothingcompanyhasdifferentmodel,heavymodelofclothing
7、companieshavetheirownclothingtechnologyteamandclothingfactories,lightpatternofclothingcompanyismainlyoperatingapparelbrands.Intheapparelindustrychain,themanufacturerofclothingandfabricmarketsellclothcausedbyasymmetricinformation,buycloth,anduniformdistribution
8、channellength,pushcostsrise,thusdilutedprofit,afterchannelflattobecomethefuturetrendofclothingdistributionlink.3.Thecurrentsituationofthecross-bordercirculationofclothingGarmentent
