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1、GOM2GlobalStrategyIndustryGlobalizationPotential全球运营管理2全球战略产业全球化潜力GlobalizationGlobalization(ThomasFriedman:UnderstandingGlobalization:TheLexusandtheOliveTree)Oneoverarchingfeature—integration,theworldhasbecomeanincreasinglyinterwovenplaceDefiningtechnologies:computerization,minit
2、urization,digitization,satellitecommunications,fiberopticsandtheInternetRevolvingaroundMoore’slawGermanPoliticaltheoristCarlSchmidt,theColdWarwasaworldof“friends”and“enemies”.Theglobalizationworld,bycontrast,tendstoturnallfriendsandenemiesinto“competitors”.全球化全球化(托马斯·弗雷德曼:了解全球化:凌志
3、汽车与橄榄树)一个最重要的特征—一体化,整个世界愈发成为错综交织的场所确定技术:计算机化、小型化、数字化、卫星通信、光纤及互联网。围绕穆尔定律德国政治理论家卡尔·施密特称冷战是“朋友”和“敌人”的世界。而相比之下,全球化世界似乎是要把所有朋友和敌人都变成“竞争者”。GlobalizationBuiltaroundthreebalances:Thetraditionalbalancebetweennation-statesBetweennation-statesandglobalmarkets(consistsofElectricalHerdandSuper
4、markets)Betweenindividualsandnation-statesEveryonenowisineveryoneelse’sbusinessJoiningtheglobaleconomyandpluggingintoEHistheequivalentoftakingyourcountrypublic.Globalizationislargelyatechnology-drivenphenomenon,notatrade-drivenone.全球化围绕三种平衡关系进行建设:传统意义上的国家之间的平衡国家与全球市场之间的平衡(由Electri
5、calHerd与全球超级市场组成)个人与国家之间的平衡现在每个人均为他人的经营对象加入全球经济,投身EH相当于把你的国家推向市场。全球化很大程度上是一种受技术驱动而不是受贸易驱动的现象。GlobalizationGlobalizationandHistorybyJeffreyWilliamsonandKevinO’RourkeGlobalizationalsoflourishedinthe19thcandthenfaltered.Railroadandsteamships,submarinetelegraphcablesandSuezCanal(1869)
6、allencouragedahugeexpansionoftrade,globalinvestmentandmigration.“By1914,therewashardlyavillageortownanywhereontheglobewhosepriceswerenotinfluencedbydistantforeignmarkets,whoseinfrastructurewasnotfinancedbyforeigncapital,whoseengineering,manufacturing,andevenbusinessskillswerenotim
7、portedfromabroad.”Thedangernowis“majoreconomicplayersaredividedbynoneconomicissues—andhavelosttheabilitytotrustoneanother.Governmentspowerlessinfaceofillegaltradeindrugs,arms,intellectualproperty,peopleandmoney.全球化杰弗里·威廉姆森与凯文·欧鲁克合著的《全球化与历史》全球化在19世纪也曾繁荣一时,但之后便停滞不前。铁路与轮船、海底电缆传送的电报及苏
8、伊士运河(1869年)都极大地促进了贸易、全球投资和移民。“到19