全球运营管理课件new gom7-scm

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1、GOM7SupplyChainMgmt1GOM7供应链管理1ACanofCokeSmeltingRollingCanMakingLabelFillingDistributionRetailingTherearemoreopportunitiesinbettermanagementofglobalsupplychainsthanyouthink一罐可乐澳大利亚矾土矿冶炼辊压制罐贴标签填装分销零售一个英国家庭的冰箱改进全球供应链管理的机会之多超乎想象ACanofCokeSmeltingRollingCanMakingLabelFillingDistributi

2、onRetailingABritishHouseholdRefrigeratorTimeinthePipeline319Days3Hoursof“ActualWork”一罐可乐澳大利亚矾土矿冶炼辊压制罐贴标签填装分销零售一个英国家庭的冰箱流程时间319天“实际工作”3小时ACanofCokeWhy319daystodo3hoursofwork?ProductionisbatchedateverystageTransportisbatchedateverystageProductgoesthroughanaverageof14storagelotsandwa

3、rehousesEverystep(plants,transports,warehouses,sales….)IsmaximizingitsownoperationalefficiencyIsthistoomuchlocaloptimizationandnotenoughglobaloptimization?一罐可乐为什么319天做3个小时的工作？每个阶段批量生产每个阶段批量运输每件产品平均经过14次存储和入库每一步骤（工厂、运输、仓储、销售……）都在最大限度地提高其运转效率是不是局部最优化过多而全球最优化不足？SCResponsivenessConsum

4、ersMakingthesupplychainsmoreresponsiveIsnoteasyMultiplepartiesLagged&distortedinformationflowsVariabilityandunpredictabilityImbalanceSpeciallyforsupplychainsacrossnationalboundaries供应链的响应能力客户提高供应链的响应能力不容易多方面信息流滞后、扭曲可变性和不可预测性失衡特别是跨国供应链SCResponsivenessConsumersWhatcanwedo?Coordinate

5、theSupplyChainRedesigntheSupplyChainManagetheDemandAvoidthe“Bullwhip”Effect供应链的响应能力客户怎么办？协调供应链重新设计供应链需求管理避免“皮鞭”效应SCResponsivenessThe“Bullwhip”EffectOrdervariabilitytendstoincreaseaswemoveupthesupplychainlikethe“bullwhip”CONSUMERSThe“BeerGame”example供应链的响应能力“皮鞭”效应沿类似于皮鞭的供应链上移时，定单的可

6、变性呈上升趋势客户“啤酒游戏”示例SCResponsivenessCoordinatethesupplychain1.ShareMoreInformationPOSDataForecasts(shareanddojointly)Schedules(shareanddocollaboratively)供应链的响应能力协调供应链1.增加共享信息供应产品（POS）数据预测（共同分享与共同进行）供应链计划（共同分享与协作进行）SCResponsivenessCoordinatethesupplychain2.ChangeControlsintheChannelVe

7、ndorManagedInventoryConsignmentStocks“Sell-through”SupplierSupplierSupplier供应链的响应能力协调供应链2.改变渠道控制卖方管理的存货代销存货“零售量”供应商供应商供应商ConsumersIntra-OperationInitiative3.CreateMoreOperationalFlexibilityInvestinpostponementIncreasemodularityShareplatforms/CommoncomponentsReducechangeovercosts(a

8、ndbatchsizes)Reduceweightofcapaci