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1、COMPARATIVESTUDYOFTHEGHINESEANDWESTERNSOCIALETIQUETTEFROMTHECROSS-CULTURALPERSPECTIVE跨文化角度下的中西方社交礼仪对比分析CONTENTSAbstract3摘要4I・Introduction5ILLiteratureReview62.1DefinitionofCulture62.2FeaturesofCommunication72.4ComparisonoftheSocialEtiquetteBetweenChineseandEng
2、lish-speakingPeople9III.ComparisonoftheSocialEtiquetteBetweenWesternersandChinese103.1FormsofAddress103.1.2WesternAddressSystem113J.3DifferencesinChineseandEnglishFormsofAddress113.2Greetings123.3ConductingIntroductions13IVeCulturalFactorsInfluencingtheEtiquet
3、teDifferences144.1EgalitarianismVersusHierarchy144.2SenseofTime154.3ConceptofFace16V・Conclusion17Notes18References20Acknowledgements错误!未定义书签。AbstractChinahasbeenwellknownas'iandofetiquette”，andpeopleareconstantlyobservingsomeuniversalacceptedcodesofpoliteness.
4、Confucianism,whichhasbeeninfluencingChinaforthousandsofyears,alsostressesetiquette,soChinesecodesofconductarenaturallyundertheinfluenceoftheancientculture.Despitethedifferentculturesandvalues,English-spokencountriesunexceptionallyemphasizeetiquetteininterperso
5、nalintercourse.Therefore,bothcultureshavesomethingincommonaswellasdifferences.Whilefocusingonthesimilarities,thisthesisgivesemphasisondifferencesaswell,explorestheunderlyingfactorsbehindthesedifferences.Thereadersareexpectedtohaveaclearawarenessofthemselvesand
6、others,toenjoythesimilaritiesandappreciatethedifferencessoastoachieveeffectivecommunication.Fromacross-culturalperspective,basedoncomparativeandanalyticalmethod,thisthesisconductsacomparativestudyonsocialetiquettesinfiveaspects:address,greetings,conductingintr
7、oductions,visitingandgift-giving.Throughtheanalysis,fourfactorsunderlyingthedifferencesareintroduced,includingegalitarianismvs.hierarchysenseoftime,high-contextculturevs.low-contextculture,andconceptofface.Somesolutions,suchasthinkinggloballyandculturally,incr
8、easingculturalawareness,learningbehavioralskills,developingstrategiccompetenceandappreciatingthedifferencesareintroduced・Intheend,thethesisconcludesthatinthecontextofculturaldivers
