国内快餐市场微观与宏观分析

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1、AFeasibilityStudyofFastFoodRestaurant--AotalianinChinaMembers:DongYafeiKangXiaoqingGaoRuixueFuXiangningThisisalow-carbonfastfoodrestaurantoriginatedfromNewYork,itssloganis“Lovefood,lovelife,lovetheearth!”Abriefintroduction:1.Politicalenvironment2.Econ

2、omicenvironment3.Socioculturalenvironment4.TechnologicalenvironmentMacroenvironment:1．stablegovernment2．soundlegalsystem3.WTOP:E:1、increasingGDP2.prosperousyetcompetitivefastfoodmarketS:1.lifestylechanges2.environmentalprotection3.Localization4.fastfo

3、odcultureT:1.formerexperienceItcanlearnexperiencefromthosewhichenterChina’smarketaheadofit.2.completetransportationnetwork3.difficultyinstickingtoitsconcept(theprocessofproducing)Mircoenvironment1.Company2.Suppliers3.Customers4.CompetitorscompanyAlrea

4、dypopularinNewYork,enjoyingthefameofbeingenvironmentallyfriendly.FavoredbyHollywoodstarssuppliersStandingstricttest—highcost.customersThisrestaurantcaterstopeoplewhopursueahealthylifecompetitorsMultinationalfastfoodrestaurantsLocalcateringindustries.A

5、dvantages:advancedconcepthealthyfoodDisadvantages:limitedmarkethighproductpricestheendthanks