基于ACSI模型的消费者网购蔬菜满意度研究

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1、HUAZHONGAGRICULTURALUNIVERSITY硕士学位论文MASTER’SDEGREEDISSERTATION基于ACSI模型的消费者网购蔬菜满意度研究RESEARCHONCONSUMERSATISFACTIONWITHONLINESHOPPINGVEGETABLESBASEDONTHEACSIMODEL研究生周娜CANDIDATE：ZHOUNA导师:项朝阳阳SUPERVISOR：XIANGZHAOYANG学位类型:农业推广硕士DEGREEMASTERDEGREEINTYPE：AGRICULTURALEXTENSION领域:农村与区域发展FIELD：RURALANDREGIO

2、NALDEVELOPMENT中国武汉WUHAN，CHINA二O一四年六月JUNE，2014万方数据学校名称：华中农业大学单位代码：10504分类号：密级：华中农业大学硕士学位论文基于ACSI模型的消费者网购蔬菜满意度研究ResearchonconsumersatisfactionwithonlineshoppingvegetablesbasedontheACSImodel研究生：周娜学号：2012306120031指导教师：项朝阳副教授学位类型：农业推广硕士领域：农村与区域发展华中农业大学经济管理学院中国·武汉CollegeofEconomicsAdministrationHuazhong

3、AgriculturalUniversityWuhan,China万方数据万方数据基于ACSI模型的消费者网购蔬菜满意度研究目录摘要···································································································IAbstract································································································II1绪论·······················

4、···········································································11.1研究背景·····················································································11.2研究目的及意义············································································21.2.1研究目的·································

5、·············································21.2.1研究意义··············································································31.3研究内容及方法············································································31.3.1研究内容····································································

6、·········31.3.2研究方法·············································································41.4研究的技术路线············································································51.5可能创新点··················································································71.6文章局限性及进一步研究方向·······

7、··················································72文献综述····························································································82.1网购农产品相关研究···················································