商务英语写作Chapter 4

《商务英语写作Chapter 4》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、Chapter4ReplytoInquiriesReplytoInquiriesLettersofreplytoinquiriesaremessagesthatprovidethereaderwithinformationaboutproductsorservices.Thereplymaybeapositiveoranegativeone.PositiveReplyAfavorablereplytoaletterofinquiryaboutaproductorservicemustbeaccurateandcomprehensive.Theresponseto

2、aletterofinquiryshouldbetimely,certainlywithinafewdays.Thesuggestedplanforapositivereplytoaninquiryaboutaproductorserviceincludesthefollowingelements:1.Showyourappreciationoftheinquiry.2.Providealltherequiredinformationand,ifnecessary,additionaldetailsofinteresttothereader.3.Includea

3、salesappeal,stressingthecompetitivenessoftheproductorserviceinquality,priceorothertermsandconditions.4.Endcourteously.Whenappropriate,suggesttheactionyouwouldlikethereadertotake.NegativeReplyWhenyoudecidethatanegativereplyisinevitable,youneedtomakethebestofthesituationbygivingacourte

4、ousexplanationofthefactsandreasonstomaintainapositivecustomerrelationship.Asuggestedplanforpreparinganegativeresponsetoaninquiry,usingtheindirectapproach,includesthefollowingelements:1)Aneutralorbufferedopeningthathelpsneutralizethesituation.2)Areviewofthefactsandananalysisofthereaso

5、nsnecessitatingtherefusal.3)Astatementofrefusal(andcounterofferifappropriate).4)Acourteousclosingwith,ifappropriate,actionorientation.DearSirThankyouforyourletterdated20August.WeappreciateyourcontinuingconfidenceinourChambersMixmaster.However,themodelyouarereferringtoisouroriginalsty

6、le,model#3309,whichhasalreadybeenreplacedbymodel#3310.IregrettosaythatwedonothaveanyofthediscontinuedmodelsforIcanunderstandwhyitheldsentimentalvalueforyou.Ican,however,assureyouthatourcurrentmodelhasbeenmadewiththesamefinequalitytowhichyouhavegrownaccustomed.Youmaybesurprisedtoknowt

7、hatitcomeswiththesameguaranteeofworkmanshipandhighqualitythatwehavebeenprovidingsince1976,theyearwhenChambersAppliancesstartedinbusiness.IwishIcouldbeofmorehelptoyou.Thankyouagainfortheletterandlookforwardtoyourorderforournewmodel.YourssincerelyNegativeReplyDearSirsThankyouforyourinq

8、uiryaboutour