《00.sap汽车行业解决方案概述》.pdf

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1、SAP㼌懵嫛₩屲⑂㡈㫗㻖㔴◝㊬扫㼌懵嫛₩氥ゼ欍桽℩⮹◉嫛₩ℚ₩捷SAP⏷䚒✛SAP㼌懵嫛₩丏⅚——⏷₥䟛~60%䤓㼌懵㢾∎䞷SAP⇫⃉㫇㉒侊兮䞮ℶ䤓SAP⏻⚇㒟䵚ℝ1972㄃᧨㋊捷⇜ℝ㉆⦌㼒⺣⮩⮺ゑ᧨㢾⏷䚒㦏⮶䤓←₩丰䚕懾ↅ∪ㄣ⟕ᇭ2007㄃᧨SAP䤓㟅⏴⃉103ⅎ㶶⏒ᇭ㼌懵嫛₩㢾SAP䤓↯兮↧╎嫛₩᧨⦷⏷䚒㼌懵嫛₩㈦Ⓙ㠃懵☑᧤ⓜ10⹅⏷捷摖䞷SAP᧥ℕ槭デㄎ㽪䤓ㄣ䞷ᇭ⅝⏷䚒ゑ⧉↌欬㧴䦚᧨SAP⑯⃝“㕴㦘”ℕ㼌懵嫛₩ᇭ⺕SAP⒦⃉⏷䚒ERP侊兮䤓㪖⑕㄂♿䤓㠃懵☑捷⒕摖兂SAP䤓㠃懵☑∪ㄣ⟕᧤ⓜ10⹅₼䤓9⹅摖䞷SAP

2、᧥枏➽₝㦜┰兓兖᧤ⓜ10⹅₼䤓5⹅摖䞷SAP᧥©SAP2008/Page2SAP⦷⦌␔㠃懵☑䤓15㄃ㄣ䞷♠⻤☕䲚SAP⦷⦌␔㠃懵☑䤓⸱㓆刳•29⹅㠃懵☑᧤戎懵ᇬ浧抮㦮㈽懵ᇬSUVᇬ◰懵ᇬ⸱懵᧥ᇭ♠⻤㦮•9ⷤ十㦮⹅⮥忓䤓㼌懵枏➽⏻⚇㒥㋊捷ᇭ•4⹅㼌懵摠娜⏻⚇ᇭ⦌␔㦏⮶䤓戎懵䞮ℶ←₩——₏㼌⮶↦SAP⦌␔㦏⮶䤓㈽懵䞮ℶ←₩——ₙ㼌抩䞷℣嚀⦌␔㦏⮶䤓◰懵䞮ℶ←₩——▦㼌䰞䞿⦌␔㦏⮶䤓戊⸱䞮ℶ←₩——◝㣷摠㧾℩㿁㦏⮶䤓⸱懵䞮ℶ←₩——⸖抩⸱懵©SAP2008/Page3⚗忓❐䓛㼌懵☑✛⮥忓❐䓛㼌懵枏➽⏻⚇䤓SAP折䞷☕⚁(₏

3、㼌⮶↦)(ₙ䀆⮶↦)(ₙ䀆抩䞷)(ₙ㼌抩䞷(◝㣷(₫歝㡴ℶ)(捠ね㡴ℶ)℣嚀)⸬泻)(䯭爨㼌懵)(▦℻䘿ⅲ)(▦℻⯣泿)⚗忓❐䓛㼌懵☑᧤12⹅᧥(㫑㨦⮶⸖)(₫歝㌵才怆℩)(⮶↦₼⦌)(⮶↦₼⦌)(PSA₼⦌)(⸬泻₼⦌)(⯣泿₼⦌)(㡴ℶ₼⦌)⮥忓❐䓛㼌懵枏➽⏻⚇᧤9⹅᧥(㼒⺣㼒₼⦌)(≬㢅㘆₼⦌)(䘿ⅲ₼⦌)㼌懵摠娜⏻⚇᧤4⹅᧥199419951996199719981999200020012002200320042005200620072008©SAP2008/Page4呹⃊❐䓛㼌懵☑䤓SAP折䞷☕⚁(⯖䛭㼌懵

4、)(⚘Ⓒ㼌懵)(◝㣷摠㧾)(❗歭㼌懵)(ₙ㼌呹⃊❐䓛)(◦㼌⚜䓄)(㹣℩批㼌懵)(◝㽿㼌懵)(₫歝呹⃊❐䓛)⃧䞷懵呹⃊❐䓛᧤10⹅᧥(↦㽿㼌懵)(⸖抩⸱懵)(㢮泻㼌懵)(䰞䞿㼌懵)(㻮杒㼌懵*)(ₙ㼌儱⼸)(₫歝戊◰)⟕䞷懵呹⃊❐䓛᧤7⹅᧥(導㼒⸱懵)20012002200320042005200620072008©SAP2008/Page5⦷⃧䞷懵ゑ⧉₼᧨26⹅折䞷㪖⑕▥ERP懾ↅ䤓☑⹅₼㦘19⹅折㕸ℕSAP2007㄃⏷⦌⃧䞷懵☑⹅枏摞㘡⚜᧤㟿㗽㧴䄟᧶J.D.PowerARA᧥62.5%62.5%27.8%27.8

5、%㖘ERP折⨚㻖㋊䤓☑⹅枏摞㹣√16.7%16.7%6.4%6.4%2.1%2.1%1.2%1.2%©SAP2008/Page6⅙㄃㧴⦌␔㼌懵☑⟕⦷SAPㄣ䞷㡈槱䤓捷⒕㕢⻤ERPCRMCustomerCustomerCorporateCorporateMarketingMarketingFI/COFI/COMMMMInteractionInteractionFinanceFinanceCampaignCampaignCenterCenterBIBIHRHRQMQMCustomer/VehicleCustomer/Ve

6、hicleEnterpriseEnterpriseOpportunityOpportunityEAMEAMLifecycleLifecycleStrategyStrategyManagementManagementManagementManagementSourcingSalesConceptConceptProjectProjectDemandDemandECMECMDesignDesignManagementManagementManagementManagementSupplierSupplierRelatio

7、nshipRelationshipCADEBOMEBOMDealerPortalDealerPortalDBMDBMManagementManagementR&DPurchasingFinishedFinishedVehicleOrderVehicleOrderFDSFDSMRPMRPSDSDVehicleVehicleManagementManagementTransportationTransportationSupplySupplyJDS/JITCall/JDS/JITCall/Warranty&Warrant

8、y&ServicePartsServicePartsNetworkNetworkSequencingSequencingSumm.JITCallSumm.JITCallRecallRecallLogisticsLogisticsCollaborationCollaborationIn-houseIn-houseServicePartsServi