基于资源整合的家政服务企业O2O商业模式创新路径研究.pdf

基于资源整合的家政服务企业O2O商业模式创新路径研究.pdf

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时间:2020-03-04

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1、AbstractWiththedevelopmentofChina'seconomicandsocial,familyminiaturization,thetrendofpopulationaginginChinahasbeengrowing,itfollowedtheurbanresidentsinChina'sgrowingdomesticservicedemand,andfurtherpromotingtheircommonhousekeepingservicedemandanddrivethedevelopmentofdomestic

2、serviceindustry.Housekeepingservicedevelopment,atpresentourcountryisstillintheprimarystageofdevelopment,thereisandifferenceofcredibility,managementconfusion,lowdegreeofcustomerapproval.Domesticdevelopmentisalsoanintegralpartofmodernsocietydevelopmentinourcountry,thedomestic

3、servicewillbeabletokeepupwiththepaceofTheTimesdevelopment,whethercanmeettheneedsofmodernfamilies,hasbecomethecontemporarysocialdevelopmentanimportantmeasureofthefoundation.Intoday'ssocietyalthoughdomesticserviceinthedirectionofthediversifieddevelopment,butbygeography,spacea

4、ndresourcesintegrationmodeandthelimitationoffactorssuchasthetraditionalbusinessmodel,thecurrentdomesticserviceinChinacan'tformscale,industrialization,urgentlyneedacansatisfythefamily'sgrowingservicerequirementsofthemanagementmodeofdomesticservicetobreakthepresentsituationof

5、domesticservice,tomakereasonableresourceintegration,andpromotetheharmoniousdevelopmentofsocietyasawhole.Thisarticleattemptsfromarelativelynewdomesticcurrentmodeofresourceintegration,toseekanewdomesticservicebusinessmodel,notonlycanmeetthedemandofresidentsofthegrowingdomesti

6、cservice,atthesametimetodrivetheentiredomesticindustryintoanewsituation.Onthebasisoftheoriginaldomesticservice,andconstantlynorms,integratingallaspectsofthedomesticserviceresources,themodernmeansofcommunicationthroughtheInternet,effectivelyputtheofflinehousekeepingserviceen

7、tityshopandonlineforeffectivecombination,andsomeoftheexistingdomesticserviceenterpriseO2Omodeanalysis,summarizedintoday'ssocietyissuitableforthedevelopmentofdomesticO2Omanagementmodeandimprovetheway,topromotethenormalization,standardization,scaledevelopmentofdomesticservice

8、s,andpromotethecoordinateddevelopmentofthewholesociety.Keywords:Domesticservice,Re

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