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1、酒水行业发展趋势(Beverageindustrytrends)Beverageindustryanalysisandtrends2010-10-2010:28,viewnumber:49475
2、commentnumber:21,author:JiaChangrong,ZhuYuzengAbstract:theChineseliquormarketmainlyincludingliquor,beer,liquorandotherWinewinevarieties,isthecrystallizati
3、onofChinalongwineculture,influenceandthemostwidelyused,beerandWineareexotic,butinrecentyearsthedevelopmentofthemarketisalsoveryquickly.Well,whatisthestatusquoofChina5sbeverageindustry?Developmenttrends,suchas.・・DevelopmentstatusofbeverageindustryI.indu
4、stryscaleandgrowthrateInrecentyears,China'sbeverageandwinemanufacturingindustryisstillshowingarapidgrowth・Amongthem,the2009NationalLiquorproductionreached7million69thousandand300tons,anincreaseof23.82%,8percentagepointshigherthantheannualgrowthrateof15
5、.8%in2008;thenationalbeeroutputwas42million363thousandand800tons,anincreaseof7.09%,remainedinthelowsteadygrowthtrend;theWineproductionwas960thousandtons,anincreaseof27.63%,totalindustrialoutputvalueofmorethan20billionyuan.Anincreaseof20.4%;YellowWinepr
6、oductionwas1million62thousandand900tons,anincreaseof13.99%,thegrowthratehasimproved・Two,marketconcentrationandbranddevelopment1.spiritsChineseliquorindustryenterprisesarelinedup,bothformalproductioncompaniestoobtainproductionlicenses,butalsoalargenumbe
7、rofworkshops,enterprises,andevenundocumentedworkshop・Accordingtoincompletestatistics,thenumberofChineseliquorenterprisesshouldbemorethan18000.Astheliquorcompaniesmostlyadoptmultibrandmanagementstrategy,thenumberofbrandsthatactuallyoperateintheindustryi
8、sfarmorethanthisfigure・Itcanbepredictedthatthetotalnumberofliquorbrandsintheliquorindustrytomorethan40000.From1996-2001years,China'sliquorproductionbasically-continueddownwardtrend・Since2003,Chinaliquorproductionenteredaperiodofstability,andstabilityfr
9、omslight・In2010,theliquorindustryshowedagoodmomentumofproduction,withanexpectedoutputofmorethan5milliontons,orevenapproachingthe7milliontonmark.Relativetothe2009liquorproduction,liquorproductionin2010isexpectedtoincreasebymorethan20%・Ch
