该怎样引导成功的有创造力( 23页).doc

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1、HowtoConductaSuccessfulCreativeBrainstormingSession"Brainstormingisanintegralpartofthebusinessprocessatallorganizations.Itcanleadtoadynamicandvaluableexchangeofideasandexcitingnewinitiatives,"saidEdwardT.Reilly,AMA'spresidentandCEO."Poorlyexecuted,however,itcanfosterresentment,internaltensionan

2、dbecounterproductive.Allparticipantsinabrainstormingsessionneedtoremember,it'snotpersonal-it'sbusiness."Reillyoffersthefollowingbestpracticesonhowtoconductasuccessfulcreativebrainstormingsession:·Establishtheroleoftheleader.Theleaderactsasfacilitator,monitoringtheflowofideastoensurethateveryone

3、hasachancetospeakandnooneinterruptsanother,andthatdiscussionstaysontrackanddoesn'tveeroffontoomanytangents.Theleadershouldencouragechallengeanddebate-they'reproductive.Hostilityisnot.·Definethetaskathand.Allgroupmembersmustclearlyunderstandwhattheultimatebusinessobjectiveis.Beforesolutionsaresu

4、ggested,allavailablefacts,trendsandchallengesshouldbereviewedanddiscussed.·Statethegoalofthebrainstormingsession.Theroleofthebrainstormingsessionneedstobeclear.Thepurposeistogenerateideas,initiallywithoutconsiderationfortheirmerit.·Createapositiveculture.Membersshouldfeelfreetocommunicateopenly

5、andhonestly.Ithelpstoselectaneutralsetting.Findaroomwheretheteammemberscanslipofftheirjackets,grabsomerefreshmentsandgettowork.·Recordideas.Aflipchartorablackboardenablesmembersofthegrouptoseeeachideaandbuildononesthatinterestthem.Rotatenotetakerstoenablealltoactivelyparticipateintheideationpro

6、cess.·Encouragetheflowofideas.Thereshouldbenoevaluationearlyintheprocess.Membersshouldnotlookfortheelusive"right"ideaimmediately.Thegoaloftheteamistogeneratelotsofideas.Therightonewilleventuallyemerge-almostalwaysfromoneideabuiltonanother.·Carefullymonitorverbalandnonverbalcommunication.Listent

7、oallmembersofthegroup.Also,watchfornonverbalcommunications.Thiswilloftentellyou,evenmorethanwords,howmembersfeelaboutthegroup'sprogress.·Selectthebestidea.Periodicallysummarizethegroup'sprogress.Oncethegroupwindsdown,reviewtheidea