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1、Copyright©2002PearsonEducation,Inc.Slide2-1CHAPTER2Createdby,DavidZolzer,NorthwesternStateUniversity—LouisianaE-CommerceBusinessModelsandConceptsOpeningCaseStudy:who’swho?Copyright©2002PearsonEducation,Inc.Slide2-2Copyright©2002PearsonEducation,Inc.Slide2-3Copyright©2002Pe
2、arsonEducation,Inc.Slide2-4SampleCaseAnalysisQuestion1:analyzebothAmazonandB&Nusingthevaluechainandcompetitiveforcesmodels.Howtodiscussandanswer:1)findouttheconceptof‘valuechain’;2)findoutthe‘competitiveforces’3)giveanswers;Copyright©2002PearsonEducation,Inc.Slide2-5Whatto
3、consider?这两家企业的“五种竞争力”分别是什么？1）供应商的讨价还价能力2）购买者的讨价还价能力3）潜在竞争者进入的能力4）替代品的替代能力5）行业内竞争者现在的竞争能力Copyright©2002PearsonEducation,Inc.Slide2-6Question2:compareandevaluatethebusinessmodelsusedbyAmazonandB&N.Whataretheircorecompetencies?WhatroledoestheInternetplayineachofthesebusiness
4、models?Howtodiscussandanswer?1)whatbusinessmodel?Amazon:B2C;E-tailorandvirtualmerchant,andmarket-creatorB&N:E-tailor;bricksandclicks;2)corecompetencies:elaborate…3)theroleofInternet:importanceisdifferent;Copyright©2002PearsonEducation,Inc.Slide2-7Question3:howviable(切实可行)i
5、seachbusinessmodel?Explainyouranswer.Answer:1)putyourselfintoit;makeadecision,choosingyourfavorablebusinessmodel;2)whatkindofstyleofthebookstoreitwillbeifyouweretheowner?howwouldyouimprovetheshoppingexperience?Copyright©2002PearsonEducation,Inc.Slide2-8Question4:whichcompa
6、nywilldominatethebookretailingindustry?Explainit.Answer:1)investigateonlinetofindoutthecurrentsituationofthesetwocompanies;2)analyzewhythesituationhappen?3)makeareservedpredictionorforecast.Asfortheunfavorableone,discussaboutitspossibilitiestomakealiving.Copyright©2002Pear
7、sonEducation,Inc.Slide2-9Copyright©2002PearsonEducation,Inc.Slide2-10LearningObjectivesIdentifythekeycomponentsofe-commercebusinessmodels.DescribethemajorB2Cbusinessmodels.DescribethemajorB2Bbusinessmodels.Recognizebusinessmodelsinotheremergingareasofe-commerce.Understandk
8、eybusinessconceptsandstrategiesapplicabletoe-commerce.Copyright©2002PearsonEducation,Inc.
