牛津高中英语模块四第一单元project课件.ppt

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1、dvertisingAUnit1Project1DevelopinganadcampaignLanguagePointsReview1.推销；提升2.弄清楚；计算出3.下决心做某事4.分析（名词）5.吸引；呼吁6.把……表达清楚7.敦促某人做某事promotefigureoutdeterminetodosth.bedeterminedtodosth.analysisappealtogetsomethingacrossurgesb.todosth.8.有毒的9.使震惊，使惊愕10.have…inmind11.beconcernedwith12.theappro

2、achto(doing)sth.13.dueto…14.shocksb.intodoing…poisonousshock记得某事涉及…的方法由于；应归于警醒某人做某事LanguageFocus1.Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.EX.Theaudience________(be)veryexcitedwhentheysawtheirfavoritestar

3、.wereaudience表示“观众，听众”。当把它作为整体看待时，谓语动词用单数形式；当把它看作许多人，强调个体时，谓语动词常用复数。类似的名词还有：family，class，team，public等。2.Whenyoustartasuccessfuladcampaign,youmusthaveaclearaimandanaudienceinmind.have…inmind考虑/想到/记得…你想让谁来做这项工作。2.在那么短的时间内记住所有的新生词是很困难的。Whodoyouhaveinmindforthejob?It’shardtohaveallthene

4、wwordsinmindinsuchashorttime.3.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.figure1Icouldseeafigureinthefardistance,butIcouldn’tmakeoutwhoitwas.2Shehasalovelyfigure.3Hewasoneoftheleadingpoliticalfiguresofthiscentury.数字；图形；人物；轮廓3.Itisimp

5、ortanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.figureout理解；想出1Ican’tfigurehimout---he’samystery!2Westillhaven’tfigureouthowtodoit.3.你计算这次旅行要花费多少钱了吗？Haveyoufiguredouthowmuchthetripwillcost?4.Inanadcampaignyoumayneedtoemploydifferentkindsofmedia,i

6、ncludingposters,newspapers,magazines,radioandtelevision.employ1Thefirmemploys1000people.2Thepolicehadtoemployforcetobreakupthecrowd.3You’demployyourfreetimefully.vt.雇用；使用，利用beemployedindoingsomething忙于干某事翻译：Allthestudentsareemployedindoingtheirhomeworkintheclassroomnow.拓展：employer;e

7、mployee;employment;unemployment;employed;unemployedconsider1.HeconsideredstudyingfurtherinBeijingUniversity.2.Heisconsideredtobethebestpersonforthejob.3.Iamconsideringgoingabroad.我正在考虑出国。4.Iconsideritagreathonor.我认为这是极大的荣幸。Weconsiderthatthedriverisnottoblame.我们认为这不是司机的过错。Weconsideri

8、t(tobe)true.我们认为这是真