商务英语应用文写作ppt课件.ppt

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1、商务英语应用文写作BUSINESSENGLISHWRITINGByFengxiaopingCONTENTSChapter1AnOverviewofBusinessWritingChapter2EstablishingBusinessRelationsChapter3ComplaintChapter4GraphChapter5ReportChapter6AdvertisementChapter7CorporateProfileChapter8Resume&CVChapter9MemoChapter10ContractChapter1OverviewofBusinessWriti

2、ngObjectivesNatureofbusinesswriting25minsFeaturesofbusinesswriting30minsChangeswithbusinesswriting10minsSuggestionforachievingdesiredeffects30minsNatureofBusinessWriting1.What’sthepurposeofwriting?2.Whatcanwedobyundertakingbusinesswriting?3.BusinesswritingVSAcademicwriting1.What’sthepurpose

3、ofwriting?(Whydowewrite?)Toexpress(Addresser-centered)Tocommunicate(Addressee-centered)Expressivewritingisemployedtoencouragecomprehensionandreflectiononthepartofthewriter.Theveryprocessofwritingmakeswriterthink,andgiveshimanopportunitytostarttomakesenseoftheworld,tobringmanyfacts,definitio

4、ns,rules,theories,andperspectivetolifeandtoimposesomeorderonthem.Communicativewritingpresupposesthatthewriteralreadyhasconsiderableknowledgeandunderstandingofthetopic,andisusedtoinformortopersuadeareader.2.BusinesswritingisintendedTobeunderstoodasintended;(eg:……)Tosecureadesiredresponse;Tob

5、uildanddevelopgoodwill.3.BusinesswritingVSAcademicwriting(fordiscussion)Thetwotypesofwritingdifferinfouraspects,namely:purpose,context,readerandstandardsofassessment.FeaturesofBusinessWriting1.Whatarethefeaturesofbusinesswriting?2.Whatarethestandardsofgoodbusinesswriting?1.Whatarethefeature

6、sofbusinesswriting?(1).Purposefultoinformsomebodyofsomething;topersuadesomebodytodosomething;toinstructsomebodyonhowtodosomething;toregulatesomebody;tooffersomeoneasuggestionofdoingornotdoingsth.;toformatiethatcreateslegallyenforceableobligationsbetweentwoormoreparties;tojustifysth.toentert

7、ainsb.(2).Transactional(3).Reader-oriented(4).Dynamic(5).Timing(6).Economical2.Whatarethestandardsofgoodbusinesswriting?Businesswritingcanbeassessedfromtheperspectiveoflanguageitselfandcommunicativeeffects.Intermsoflanguage:rangeofvocabulary;varietyofexp