资源描述：
《business review 案例分析don't try this offshore》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、www.hbr.orgHBRCASESTUDYANDCOMMENTARYAreBrady’sworstDon’tTryThisfearsjustified?OffshoreFourcommentatorsofferexpertadvice.byStephenBrown•ReprintR0809ATheultrasophisticatedconsultantsatSerendipityAssociatesaresuretheircreativegeniusissafefromlow-costrivals.Butisit?HBRCASEST
2、UDYDon’tTryThisOffshorebyStephenBrownEEEEEeeeeeeeee.ThebrakingBoeinghadsalesmantohisbackteethandwellaccus-barelyceaseditsbansheewailbeforeBartontomedtoseriousincisoraction,butevenheBrady’scellphonepipedup.“VivaLasVegas”—hadhislimits.thekingofringtones—beltedoutofitstiny“
3、Hey,”hesaid.“Wejusttoucheddown.Goodspeakerjustastheflightattendantannouncedtobehome.”theirarrivalatLasVegas’sMcCarranInterna-“AnythinginterestinginNuremberg?”tionalAirport.Bradyglancedaround,acknowl-Buonarrotiinquired.edgingtheamusedappreciationofhisfellow“Itwascompletely
4、crazy,”Bradylaughed,first-classpassengers,whoseownphonessoondespitehisexhaustion.“Theconferencebeganjoinedintocreateacacophonouschorus.withafistfight,continuedwithafull-blownBradyunzippedarhinestonesmiletogiveriot,andendedup—”hisvoiceitstrademarkwinningtone.“Shoot,”“Cool,”B
5、uonarroticutin.hesparkled,workingthesmirkasifhislifeBradycoulddetectthetensioninhiscol-dependedonit.league’svoice.“WhathaveImissed?”heven-“Bang,bang.You’redead.”Itwashiscol-tured.leagueYasminBuonarroti,SerendipityAsso-“PixarsaidnotoRémy’sRatiocinator,”ciates’hard-nosed,h
6、ardheaded,hard-boiled,Buonarrotisaidflatly.“AndtheDanBrownas-hardballpitcher-in-chief.Bradyrelaxedhissignmentisonhold.I’mtellingyou—there’sjaw.He’dsmiledpracticallynonstopfor72somethinggoingon.Rosenkreutzreckonshours,throughoutthestar-studdedconfer-we’rebeingunderbid.”enc
7、einGermanyhe’dattended.BradywasaBradyfrowned.PixarandDanBrownOPYRIGHT©2008HARVARDBUSINESSSCHOOLPUBLISHINGCORPORATION.ALLRIGHTSRESERVED.CHBR’scases,whicharefictional,presentcommonmanagerialdilemmasandofferconcretesolutionsfromexperts.harvardbusinessreview•september2008page
8、1Don’tTryThisOffshore•••HBRCASESTUDYweretwoofSerendipity’slong-standinghewaswearingashinyValentinosuitw
