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ID:8222055
大小:2.87 MB
页数:17页
时间:2018-03-10
《4c-2017年q4社交媒体广告报告(英文)》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、TheStateofSocialAdvertisingQ42017ContentsINTRODUCTION.....................................................2SOCIALPLATFORMS..............................................3Facebook......................................................................................................3Instagram.......
2、..............................................................................................4LinkedIn........................................................................................................5Pinterest...............................................................................
3、........................6Snapchat.......................................................................................................7Twitter...........................................................................................................8TRENDS......................................
4、............................9Real-WorldIntegration.................................................................................9OfflineandOnlineData.............................................................................10ResponsiveCreative...............................................
5、....................................12VisualInsights.............................................................................................13IntegratedVideo........................................................................................14MassPersonalization.........................
6、.........................................................15IntroductionSocialmediahasbecomeindispensableformarketers.Designedforwhatpeoplecareaboutmostwiththeabilitytoreachbillions,socialmediacombinesthebenefitsoftargetingandscale.ToassesssocialadvertisinggrowthinQ32017,weanalyzedarepresentative
7、sampleofbrandsmanagedthrough4CSocialacrossFacebook,Instagram,Twitter,LinkedIn,Pinterest,andSnapchat.Thetotalsampleincludedmorethan$250millioninmediaspendacross1,000+individualbrands.Socialadspendaccelerateddramaticallyoverth
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